Get All Access for $5/mo

Twitter MENA's Kinda Ibrahim On Helping MENA Brands Engage Better With Audiences In #EntMETalks, Kinda Ibrahim, Partnerships Director, Twitter Middle East and Norther Africa talks about Twitter MENA's efforts to support publishers on engaging better with audience markets.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

As the Partnerships Director of Twitter Middle East and Northern Africa, Kinda Ibrahim encourages Twitter use among businesses, and helps content partners with monetization and reaching audiences, as well introducing Twitter solutions to MENA.

In this latest #EntMETalks, Ibrahim discusses utilizing Twitter products such as Twitter Amplify to support publishers in monetizing content, as well as tapping to various audience in a competitive market. With the focus on videos and live video formats, she also elaborates how they equip their partners to adopt tools such as Periscope to increase engagement.

Related: Insydo Founder & CEO Tanaz Dizadji On Offering Content Marketing Services To SME's

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Leadership

Why Hearing a 'No' is the Best 'Yes' for an Entrepreneur

Throughout the years, I have discovered that rejection is an inevitable part of entrepreneurship, and learning to embrace it is crucial for achieving success.

Culture

Why Company Culture Is More Important Than Ever

Company culture is more important than ever, as it's quickly proving to be a 'must-have' rather than a 'nice-to-have.'

Growth Strategies

Steering Success For A New Era: The Project Management Office At Saudi Arabia's Public Investment Fund

It is time to reflect on where the science and art of project management stands as a means for navigating complex projects in the ever-changing dynamics of the global economy.

Starting a Business

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence

Ross MacKay, founder and original CEO of the plant-based food company Daring Foods and co-founder of performance beverage brand Cadence, shares the strategies that have landed his products in over 40,000 stores nationwide.

Leadership

Your Definition of Leadership Is Outdated — Here's How to Be a Better Leader in the Modern Workplace

In my nearly thirty years as a leader, I've focused on setting a clear vision and empowering my team to achieve our goals. We prioritize establishing shared objectives while allowing for flexibility when needed.