Get All Access for $5/mo

UAE-Based Yas Holding's Real Estate Division, Taraf, Announces The Groundbreaking Of Its Residential Property, Luce, On Dubai's Palm Jumeirah Luce offers private beach access to pristine white sands, exclusive lifestyle amenities, spacious two-, three- and four-bedroom apartments with sea views on Dubai's Palm Jumeirah.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Taraf, the real estate division of UAE-headquartered investment holding group Yas Holding, has announced the start of the construction phase for its residential property, Luce, on Dubai's Palm Jumeirah.

Luce offers private beach access to pristine white sands, exclusive lifestyle amenities, spacious two-, three- and four-bedroom apartments with sea views, along with a duplex and a penthouse.

"We're thrilled to be starting the construction of Luce, Taraf's first iconic property," said Ahmad Shibel, CEO of Taraf. "With this groundbreaking, we are moving forward with our commitment to shape the future of luxury living by redefining the standards of residential properties. We're proud to be working with partners, which are each leaders in their fields to make this project a reality.''

"Luce represents fresh perspective on luxury living tailored for discerning local and international investors," added Low Ping, CEO of Yas Holding. "Through Taraf's unique and distinct approach, we demonstrate our commitment to deliver high quality offerings in the real estate sector. As we commence construction on Luce, we extend an invitation to witness a harmonious blend of exclusivity, opulence, and unparalleled design, curated to redefine contemporary living."

Entrepreneur Middle East spoke to Shibel at Luce's groundbreaking ceremony--check out the video for what he had to say about the project, as well as the real estate market in the UAE.

Related: Pursuing Progress: Murshed Al Redaini, Group CEO, Yas Holding

Growing a Business

How to Find Your "Oxygen Points" to Sustain and Grow Your Business, According to an Investment CEO

Entrepreneur Network Partner Ashley Crouch sits down with the CEO of Al Zarooni Emirates Investments, Dr. Adil Alzarooni.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 23. Here's This Gen Z Marketing Expert's Next Big Move.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Starting a Business

Nearly 50% of America's Workforce Has a Secondary Source of Income or Side Hustle. Here Are 7 Steps You Should Take to Create Lasting Value for Yours.

Today's entrepreneurs have the opportunity to generate long-lasting supplementary income if they take these steps.

Side Hustle

She Started a Side Hustle That Earned More Than $1 Million in Year 1: 'Manifest Your Best Life'

Nadia Liu Spellman, founder and CEO of Dumpling Daughter, wanted to honor her parents' success.