Real Estate

The real battle for proptech is over where consumers start, and the companies that control that entry point control everything that follows.

The biggest reason proptech hasn't disrupted real estate isn't lack of innovation; it's how the industry uses it. Most new tools get folded into the system they were meant to replace.

Here's what the climate crisis means for your rental property insurance premiums.

Innovative startups rarely get misunderstood because the technology is weak. More often, the market labels them too quickly and that early interpretation shapes how investors, journalists and customers see the company for years.

A lot of housing technology will keep existing just outside the buyer's line of sight until the real estate industry does the following things.

While new technologies often attract attention by making systems easier to see and interact with, real disruption only occurs when the underlying incentives of an industry begin to change.

Most proptech companies built their business models around agents and brokerages, not the actual end users trying to buy or sell a home.

As transaction costs remain opaque and misaligned, the next wave of real estate tech is being shaped by pricing clarity and fairer economic models.

Discover why some of the most impactful entrepreneurs don't have "founder" titles, but are already on your payroll.

Geoship is rethinking housing from first principles to deliver faster, healthier, climate-resilient homes at scale.

High-price precautions once reserved for presidents and royalty are now mainstream in luxury mansions.

Proptech promised disruption but delivered prettier middlemen. The next revolution won't be digital; it'll be honest.

Real housing affordability comes from reducing the hidden costs, duplicated work and unclear pricing that drain people long before closing day — and proptech is finally giving consumers the clarity they need to navigate the process with confidence instead of stress.

Robert Stiller, co-founder of Green Mountain Coffee Roasters, barely broke even on his Palm Beach waterfront property.

A once-in-a-decade shift is taking place in the $6 trillion commercial real estate market.

The next phase of U.S. PropTech will shift from enterprise high-rises to practical software built for the residential majority beyond major cities.

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

David Adelman, a Philly native and part-owner of the 76ers, parlayed a childhood love of basketball, mentorship in real estate and early investing into becoming a successful entrepreneur.

A new wave of technology is rewriting the rules of real estate, signaling a cultural reset for how people engage with property investment.

The American Dream is changing. In a world where flexibility beats fixation, the wealthy aren't chasing full ownership — they're chasing smarter exposure.

The U.S. median age for first-time homebuyers is now at a record high.