Top 100: Bally Singh, Chairman, AIOKA The 100: A Definite Guide to Success
By Entrepreneur Middle East Staff Edited by Tamara Pupic
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.
Balbinder "Bally" Singh is a seasoned entrepreneur and innovator with over 15 years of experience in marketing, entertainment, and technology. He is the founder and Chairman of AIOKA, a UAE-born company that specializes in premium Formula 1 corporate and hospitality experiences for world-renowned clients such as LVMH, ADGM (Abu Dhabi Global Markets), OKX, and Emirates NBD.
Singh has an impressive track record, having completed projects and served as a consultant for global blue-chip companies, including Microsoft, Marriott Group, Hilton Group, Alfa Romeo F1 Team, Mercedes, and OKX. His expertise and vision have made AIOKA a leading name in the Formula 1 hospitality and corporate services sector.
For over 15 years, AIOKA has been at the forefront of crafting luxury experiences in the world of Formula 1. The company operates globally, delivering bespoke activations at some of the most iconic races, from Monaco to Las Vegas, Singapore to Saudi Arabia, and Abu Dhabi to Australia. Prestigious clients such as LVMH (Dom Pérignon, Moët & Chandon), OKX (McLaren's official partner), and Jiushi Group have trusted AIOKA to craft exceptional experiences that go beyond the track.
Renowned for its ability to host the ultra-wealthy, AIOKA curates luxurious trackside events featuring high-end cuisine, exclusive gatherings, and personal encounters with Formula 1 stars. However, the company is not limited to hospitality alone. AIOKA is now leveraging the allure of Formula 1 to expand into the corporate B2B space, catering to the increasing demand for bespoke experiences that merge the excitement of race weekends with tailored corporate environments. By tapping into its extensive network across Formula 1, hospitality, and entertainment, AIOKA creates unique, strategic experiences that align with each client's goals.
Looking ahead, AIOKA is poised for continued growth and innovation. Over the next five years, the company plans to expand its footprint both within Formula 1 and into other domains, redefining corporate hospitality with its dedication to excellence, creativity, and personalized services. With a solid foundation and a bold vision, AIOKA is set to shape the future of high-end corporate and hospitality experiences on a global scale.
