The Executive Selection: Be Athletica Launches Its Debut Collection in the UAE All the pieces are limited as the Be Athletica's debut collection is completely made from pre-loved, eco-friendly materials, including recycled fabrics and organic cotton.

By Entrepreneur Middle East Staff

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Be Athletica

Be Athletica, a UAE-homegrown everyday essential athleisure brand, has launched its debut collection that is 100% manufactured locally in the UAE.

All the pieces are limited as the Be Athletica's debut collection is completely made from pre-loved, eco-friendly materials, including recycled fabrics and organic cotton.

Source: Be Atheltica

The collection boasts four categories - the 'Core and Stretch' was designed for everyday activewear, the 'Elevated Essentials' range which are buttery-soft neutral co-ord sets, 'the Be Athletica Collective' inspired by varsity-inspired oversized fits and accessories offering a range of totes, hats and socks.

Related:
Entrepreneur Middle East Staff

Entrepreneur Staff

Most Popular

See all
Side Hustle

'I Was Called Crazy': This 27-Year-Old's Side Hustle Hit $30,000 a Month in Under a Year — Now It's Worth Millions

Changing regulations forced Angel Rodriguez's jet ski rental company to shut down, and the young entrepreneur had to figure out his next move — fast.

By Amanda Breen
Growing a Business

4 Advanced Marketing Tactics for Small Businesses That Actually Work

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like personalization, content clusters and virtual events help build stronger customer connections and deliver real results.

By Thomas Helfrich
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Business Plans

7 Steps To A Winning Business Proposal

Seven essential steps to guarantee you get the contract.

By Sue Clayton
Growing a Business

The 10 Best Podcasts Every Entrepreneur Should Listen to for Growth, Strategy and Success

Unlock your potential with the 10 must-listen podcasts for entrepreneurs, offering expert insights on growth, strategy and success.

By Roy Dekel
Growth Strategies

Solutions Leisure Group Co-Founder Paul Evans' Journey From Despair To Determination

The co-founder and Managing Director of the Dubai-headquartered Solutions Leisure Group relives a few moments from his childhood in the UK, when he, as a dyslexic child, found his entrepreneurial kicks.

By Paul Evans