Infographic: JadoPado's Middle East E-Commerce Seller Insights JadoPado's survey says that it's clear that the online medium enables the growth of SMEs, with 56% of sellers found to be small businesses with less than five employees.

By Sindhu Hariharan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

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While it's always interesting to understand what product sells and who is buying it in the e-commerce world, Dubai-based e-retailer JadoPado decided to go the other way and tried to get to know the region's e-commerce sellers better through a survey it conducted in December 2016. In an infographic capturing the findings of the survey, JadoPado says that it's clear that the online medium enables the growth of SMEs, with 56% of sellers found to be small businesses with less than five employees. Further, a desire to attract larger and new pool of buyers has emerged as the dominant reason for companies seeking to sell on the web, and 64% of the region's sellers have even gone on to sell through multiple (more than three) sales channels. While electronics, fashion, and beauty products lead among the product categories sold online, the majority of sellers note that commercially, e-commerce delivers higher profit margins to the business. The majority of online sellers also seem to concur on their future business strategies, with 60% of survey respondents picking "competitive pricing" as a key tool to stay ahead of competition in 2017. Check out the infographic below for a look at why and how the region's sellers sell online, alongside insights on their preferences.

Related: How We're Building JadoPado As An Organization

Sindhu Hariharan

Former Features Editor, Entrepreneur Middle East

Sindhu Hariharan is the Features Editor at Entrepreneur Middle East.  She is a financial consultant turned business journalist with a FOMO when it comes to everything technology.

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