Get All Access for $5/mo

Dubai-Based E-Commerce Marketplace Noon To Make "A Substantial Investment" In Developing Its Mother And Baby Vertical, Says Founder Mohamed Alabbar The move will see Noon roll out major new technologies and global partnerships as part of its launch in the coming months.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Wikimedia Commons
Mohamed Alabbar

Dubai-based e-commerce marketplace noon is making "a substantial investment" in developing its mother and baby online market, which will see it roll out major new technologies and global partnerships as part of its launch in the coming months.

"This is a huge priority for us, absolutely," Mohamed Alabbar, founder, Noon told Entrepreneur Middle East. "Using our massive logistical capabilities, we will make it easier and faster than ever for mothers to plan the delivery of frequent baby staples such as diapers and baby food. It is about giving our customers in this category exactly what they need and want, and as fast as possible."

The launch of this vertical will see noon unveil a host of new products, making it easier for mothers to shop directly from a huge array of local and international brands. The new products and technologies will be marketed to millions of already existing Noon customers.

Related: Dubai-Headquartered Emaar Eliminates Job Titles For All Personnel, Including Founder Mohamed Alabbar

Leadership

Should I Stay or Should I Go? 8 Key Points to Navigate the Founder's Dilemma

Here are eight key signs that help founders determine whether to persevere or let go.

Leadership

V3 Gourmet President And CEO Taha Bouqdib On His Journey Reviving The Now 114-Year-Old Bacha Coffee Brand

"I know that Bacha Coffee is a concept that can catch on very quickly; however, I am also equally obsessed with choosing prime retail locations for the brand, to ensure that from the start, Bacha Coffee is a destination, not just another coffee brand on the street."

Growth Strategies

To Tackle Youth Unemployment In The MENA Region, Harnessing Green Skills Is Key

We invite business leaders to rethink their impact from short-term to long-term, and incorporate a regional youth-focused lens into their hiring practices.

Innovation

Innovation: Small Businesses Live It, Big Businesses Buy It

Startups are constantly needing to innovate to stay alive in the dog-eat-dog world of entrepreneurship. Large corporations are taking notice and looking for opportunities to capitalize on new concepts and ideas.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Growth Strategies

Driving Positive Impact: How The B Corp Certification Can Transform Your MENA Business (And The Region)

We believe that MENA businesses should consider the B Corp standards as a guiding framework in their journey in the environmental, social, and governance (ESG) domain—a pathway to becoming better companies.