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Tiktok Rolls Out Initiatives To Help Small Businesses In The MENA Region TikTok is dedicating US$100 million in ad credits to help small businesses reach their customers on the platform.

By Tamara Clarke

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

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TikTok, the leading destination for short-form mobile video, has rolled out programs to empower small- and medium-sized businesses in the MENA region following the impact of the coronavirus pandemic on their enterprises.

The platform partnered with Feedback Market Research, a UAE-based research company, to gauge the impact of COVID-19 on online shopping behaviour among TikTok users. The study revealed that TikTok users have a higher potential to purchase online, when compared to users of other channels. Consequently, now is the time for businesses to enhance their presence on the platform in an effort to boost sales, the platform asserts.

Related: Back To Business: What UAE Merchants Should Stop Doing Now (And Beyond) The COVID-19 Crisis

That's why TikTok has launched its Back to Business Program, which is centered on boosting small businesses affected by the coronavirus pandemic. To amplify its support, TikTok is dedicating US$100 million in ad credits to help small businesses reach their customers on the platform. Eligible SMB customers can claim a one-time ad credit worth $300 to be used by December 31, 2020. Existing advertisers who meet the small business criteria simply need to log into their dashboard to claim the credit, while new advertisers who qualify are eligible after the registration and verification of their accounts.

TikTok has also launched resources specifically for SMBs in the MENAT region, including TikTok for Business in Arabic, to enable a localized experience and meet increasing demand for Arabic content. To spread the word about these and other benefits, TikTok is hosting SMB Day at TikTok Hive on November 11th at 11am. Join the virtual event and learn new ways to engage customers through keynote speeches, live Q&A sessions and multiple breakout sessions in English and Arabic- learn more about TikTok's SMB day here.

Related: Five Things To Keep In Mind When Using TikTok For Your Business

Tamara Clarke

Columnist

Tamara Clarke, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette, one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles. See her work both in print regional publications and online on her blog where she discusses everything from how a new gadget improves day-to-day life to how to coordinate your smartphone accessories. Visit www.theglobalgazette.com and talk to her on Twitter @TamaraClarke. #TamTalksTech 
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