Get All Access for $5/mo

We Got Funded: HR Tech Platform Diversely Raises US$200,000 In Pre-Seed Investment As It Looks To Negate Bias In The Hiring Process Diversely aims to improve existing and outdated HR tech tools as well as to go global by 2023.

By Aalia Mehreen Ahmed

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Hayley Bakker and Helen McGuire, co-founders,

"The issue with bias is that –if left unresolved– it can and does affect all types of diversity in the workplace," says Helen McGuire, founder of Dubai-based women's careers platform, who is now also the CEO of Diversely. "Though none of us like to think that we are inherently biased against a certain type of person, the fact is that unconscious bias creeps into everyone's day-to-day lives at some level and it is simply human to gravitate more closely towards those with whom you feel have a connection or something in common."

This statement, and the gravitas of the sentiment behind it, is what largely drives the core mission of Diversely, an end-to-end, human resources (HR) tech platform that uses artificial intelligence (AI) to remove bias from the hiring process– more specifically, biased language. The collaborative effort of two women (McGuire, and Hayley Bakker, founder of Singapore-based tech off-shoring company, ColibriGrowth), Diversely has recently raised US$200,000 from eight international angel investors in order to work on its solution to improve workplace diversity through hiring tools, analytics and just-in-time training.

Currently at a beta stage, the tech company will initially launch its services in Singapore and Dubai in the second quarter of 2021.

Both founders acknowledge that there remain an umpteen number of demographic groups that are ignored, negatively stereotyped, and shown prejudice against in the global workforce. A research carried out by Diversely showed that although 85% of its clients want to improve workplace diversity, while only one in five firms have been able to notice any kind of impactful results.

"Our platform acts as a next generation applicant tracking system (ATS) and means that businesses can reach under-represented talent to find the best –not just the most obvious- candidates for their teams quickly, easily, and cost-effectively by improving their reach," explains McGuire. "The tech also means that all candidates are treated and communicated with consistently, fairly and equally– each given the chance to reach the goal of being hired based on their skills and not their connections or other attributes, which will reduce discrimination."

Related: Inclusivity Matters: Speeding Up Gender Diversity (And Breaking Glass Ceilings) For Female Board Members In The GCC

When asked what exactly constitutes "biased job description language", McGuire says that there are many layers to it. "There are so many examples here –not just of language, but the way a job description is structured– that can make a job post seem far less inclusive and appealing than it should," she further explains. "The most obvious examples are the use of language that tends to appeal to a male over a female audience. I have personally rewritten hundreds of job descriptions for clients and our experiments have shown that this can increase your reach to under-represented talent groups by up to 70% and double relevant applicant responses."

McGuire emphasizes that the Middle East isn't free from such prejudices either. "Dubai –and the Middle East in general– suffers from this in the same way as other locations, but geography absolutely plays a part in the type of biases that may exist," she says. "Racial discrimination against people of color will look different depending on your region, country or even city of work and can even crop up very explicitly in job descriptions, for example, in Dubai."

In addition to racial discrimination, factors such as ageism, lack of opportunities for people with disabilities (PWD), and gender biases are also very much prevalent in the region, explains McGuire. Identifying the presence of many such biases is only the first step in Diversely's attempt to help increase greater workplace inclusivity. The next and most important step for McGuire and Bakker is to negate the use of such biased language using AI. "Our AI-driven tools help those who are hiring to avoid the human elements of these biases through subscribing to three key modules– sourcing, selection, and hiring," McGuire says. "Sourcing will be launched first and contains specific solutions to increase the use of inclusive language through our job description bias-checker, increase reach to more diverse talent groups through integrations with relevant job boards and automate the anonymization of profiles– all through a few clicks of a button."

An exclusive partnership with the Centre for Applied Linguistics at The University of Nottingham will enable the use of scientific research for Diversely's tools to recognize, reduce and replace biased-language in job descriptions. With the firm aiming for an early 2021 launch, McGuire remains hopeful about Diversely becoming a globally used HR-tech platform over the next few years. "We're currently working with beta tester clients with regional and global foot prints, such as Property Guru, Ogilvy, and Food Panda, as we create our tools and roll them out to our official launch in May 2021," she says. "We are building a platform that can replace and improve many out-dated HR tech tools. Plus, we are working with some of the smartest minds in the business and aim to be global by 2023."

Related: "We Got Funded!" Cairo-Based E-Commerce Platform Brantu Raises Raised An Undisclosed Series A Round Led By Sawari Ventures

Aalia Mehreen Ahmed

Features Editor, Entrepreneur Middle East

Aalia Mehreen Ahmed is the Features Editor at Entrepreneur Middle East.

She is an MBA (Finance) graduate with past experience in the corporate sector, and was also co-founder of CyberSWIFTT- an anti-cyberbullying campaign that ran from 2017-2018 as part of the e7: Daughters of the Emirates program.

Ahmed is particularly keen on writing stories involving people-centric leadership, female-owned startups, and entrepreneurs who've beaten significant odds to realize their goals.

Side Hustle

Top Secrets to Starting a 6-Figure Etsy Side Hustle That Earns Passive Income, According to 3 People Who Did It

Etsy remains a popular ecommerce platfrom for sellers — and can be incredibly lucrative for those who know how to use it.


From Good To Great: How The Flywheel Can Be Your Company's Next Big Thing

We examine the flywheel concept of strategic management that characterizes great companies, and look at what differentiates them from the also-rans.

Growing a Business

Gary Vaynerchuk Shares The Secrets to Corporations Leveraging Fiverr Talent

Discover the secret to leveraging remote freelancers


Doctoori Connect

Doctoori Connect is a healthcare platform that puts you back in control of your health.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Olive Garden Is Planning to Increase Prices at a 'More Consistent' Rate Due to Inflation

The fast-casual chain saw a slight decrease in same-store sales during fiscal Q4 2024.