Conceptual Development: Sony Makes User Experience A Priority Sony launches UAE boutique to give customers a distinct shopping experience.

By Tamara Clarke Edited by Aby Sam Thomas

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Sony

Sony launched its UAE flagship boutique to feature its newest high definition audio products and give customers an unparalleled shopping experience. The new concept store features a wide-open storefront rendering unobstructed views of five distinct product zones for gaming, mobility, digital imaging, home entertainment and high definition audio.

Intended to engage shoppers who prefer to "try it, before you buy it,' the new Sony outlet is located in The Dubai Mall. Installations include areas set up to get your game on with PlayStation or photograph scaled-down models of the Burj Khalifa; choosey fans, you can now pick your products and make purchases with confidence.

Tamara Clarke

Columnist

Tamara Clarke, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette, one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles. See her work both in print regional publications and online on her blog where she discusses everything from how a new gadget improves day-to-day life to how to coordinate your smartphone accessories. Visit www.theglobalgazette.com and talk to her on Twitter @TamaraClarke. #TamTalksTech 
Business News

'Largest Data Breach in History': Apple, Google, and Meta Passwords Reportedly Among 16 Billion Stolen in Massive Hack

"Massive datasets" have been emerging every few weeks, according to a new report.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Amazon Tells Thousands of Employees to Relocate or Resign

Amazon says the move to bring teams together will make them more "effective."

Business News

Meta Poaches the CEO of a $32 Billion AI Startup — After Trying to Buy the Company and Being Told No

Meta is reportedly offering up to nine figures in compensation for AI researchers, amounting to $100 million signing bonuses and even higher overall pay.

Leadership

Unlocking Possibilities: How Karin Drane Built A Multi-Million Dollar Empire Out of Dubai

Drane has leveraged the boutique business model across her two different entrepreneurial pursuits—all while championing a four-day working week!