Cyber Monday Sale! 50% Off All Access

Mastercard and Tap Payments Launch Click to Pay with Payment Passkey Service for Ecommerce Payment Passkeys will revolutionize the consumer journey by eliminating the need for one-time-passwords (OTPs) and enabling device-based biometric authentication methods, such as fingerprints or facial scans.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Mastercard

Global payments giant Mastercard has partnered with Saudi Arabia-headquartered fintech Tap Payments to introduce a global-first Click to Pay with Payment Passkey service for secure ecommerce transactions.

Payment Passkeys will revolutionize the consumer journey by eliminating the need for one-time-passwords (OTPs) and enabling device-based biometric authentication methods, such as fingerprints or facial scans. By replacing traditional passwords and OTPs, the Mastercard Payment Passkey Service makes transactions not only faster, but also more secure against fraud and scams.

This service has been introduced by Tap Payments on Mastercard's Payment Gateway.

The Mastercard Payment Passkey service leverages Click to Pay to secure consumers' payment details through tokenization and biometric data, safeguarding data from third-party access. Shoppers simply select their Mastercard, already stored securely with click to pay, at checkout. Returning customers are intelligently recognized via their device or email address, making it easier for them to check out.

"Our partnership with Tap Payments introduces a new standard in secure, seamless online transactions. By integrating Click to Pay with Payment Passkey, Mastercard is elevating the ecommerce experience, ensuring shoppers can transact confidently with ease, supported by technology that prioritizes both security and convenience," said Maria Parpou, Executive Vice President, Mastercard Gateway.

The Click to Pay service combined with Mastercard Payment Passkey authentication makes transactions not only faster but also more secure against fraud and scams, ensuring that no payment details or biometric data are shared with third parties.

After launching the service in the UAE, the partners plan to expand it to other markets across Eastern Europe, Middle East and Africa region.

Related: Mastercard Supports Transformation of Saudi Arabia's Digital Payment Ecosystem with the Launch of Local Technology Infrastructure

Finance

The Recap: Leaders In Fintech Awards 2023

The Leaders in Fintech Awards 2023 was staged by Entrepreneur Middle East with the support of in5, Idealz One, Numei Real Estate and Fluidmeet.

News and Trends

Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum Announced as Chairman of Blue Shield Advertising Media Trading Group

Sheikh Mana, known for a distinguished career in both academic and military fields, is set to bring invaluable expertise and a deep commitment to excellence.

Side Hustle

She Started a Side Hustle That Earned More Than $1 Million in Year 1: 'Manifest Your Best Life'

Nadia Liu Spellman, founder and CEO of Dumpling Daughter, wanted to honor her parents' success.

Business Solutions

Need Photoshop? Think Again. Meet Its Simpler, AI-Powered Sibling.

No learning curve, just a quick way to get your work done.

Entrepreneurs

An Enterprising Exchange: H.H. Sheikh Maktoum Hasher Al Maktoum

H.H. Sheikh Maktoum Hasher Al Maktoum's session with UAE entrepreneurs at EO's UAE Learning Event.

Marketing

Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing

Marketing strategies that don't make us feel anything are boring and forgettable -- two things that you never want your brand to be.