Unleashing The Potential Of Artificial Intelligence: Key Insights From The Mastercard AI Forum Staged In Collaboration With DIFC Innovation Hub Hear from Mastercard's Amnah Ajmal and Presight's Thomas Pramotedham on the transformative potential of AI across various sectors.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

The Mastercard AI Forum, held on May 16, 2024 in collaboration with the DIFC Innovation Hub, explored some of the key points of intersection between artificial intelligence (AI) and human ingenuity.

The forum, attended by industry leaders and experts from across the region, provided an in-depth look at the transformative potential of AI across various sectors, while also looking at the merging of human intelligence and ethics with advancements within AI.

On the sidelines of the event, we spoke with Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East, and Africa, Mastercard, to gain her insights on how the latest trends within the fintech space are aided by AI.

We also caught up with Thomas Pramotedham, CEO of Presight, a UAE-based on-premise AI platform that offers business insights and new perspectives. As a digital transformation leader who has driven government smart city initiatives across Asia, Pramotedham spoke of how innovations in the AI space can be leveraged by businesses.

Watch the full video to hear more from Ajmal and Pramotedham!

Related: Here's How We Can Create A Future Where Artificial Intelligence Is A Force For Good

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

Plant Lovers Are Making $11,000 a Month On This Fully Remote Side Hustle

Do you have a green thumb, an internet connection and some hours to kill? If so, this side hustle could be the perfect way to grow thousands of extra dollars a month.

Leadership

Architect Of Ambition: Muhammad BinGhatti, Chairman of Binghatti Holding

Muhammad BinGhatti, Chairman of Binghatti Holding, has reshaped the UAE's real estate landscape by merging architectural innovation with luxury, and has forged partnerships with iconic global brands like Bugatti and Mercedes-Benz while leading a portfolio valued at AED40 billion.

Growing a Business

What's the Best Way to Start a Business? The Answer Isn't Creating a Flashy Product — It's This

Avoid the costly pitfalls of overbuilding products too soon and better understand your customers by focusing on your service, not your product.