Head of Product, Clipchamp
Anna is a senior business leader with a decade of experience in growth strategy, through-the-line marketing, entrepreneurship, digital strategy and management.
She consulted for a wide range of organisations, from technology startups, such as Delivery Hero and Hotel Tonight, to government-funded BEC Australia. Most recently, she established the Digital and Growth Business Unit at Tyro, a fully licensed tech business bank. As Head of Digital, she achieved 10x growth in customer acquisition, and generated in excess of $46m worth of revenue during her two-year tenure.
A regular speaker and contributor within the Australian Growth Marketing Community, she’s actively working on nurturing talent and closing the skill-gap in this essential space.
Anna joined Clipchamp full-time on 5 April 2018. She serves as Head of Product, and is responsible for the commercialisation of Clipchamp’s products, from customer acquisition, retention to revenue generation.
With video calls taking over in-person meetings, we've had to quickly adjust to an outwardly similar, yet fundamentally quite different way of communicating, which is both more exhausting and more convenient
Great content can be made on a budget - you just need to know how.
Video is becoming more and more important to branding as demand for engaging content across the social media sphere grows