How to Spot the Right Brand for Franchising in Asia Pacific? Each market within the region is different, so should be your strategy, says Joel Silverstein, President of East West Hospitality Group

By Pooja Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Over the past decade, the Asia-Pacific region has witnessed an exponential growth in franchising. Economic development and growth of population have perhaps been the biggest drivers for more demand for goods and services.

An increasing number of people from the West as well as those in the Asia Pacific region are on the lookout for franchising opportunities as it is becoming a preferred means of creating retail and distribution networks. When it comes to choosing a brand for franchising, however, people have to be mindful of the region they are targeting.

We spoke to Joel Silverstein, President of East West Hospitality Group, who is based in Hong Kong and has clients, as the company name suggests, throughout the East and West, at the Franchise India Expo 2018 to understand his strategy for choosing a brand. Here's what he had to say.

Pooja Singh

Former Features Editor, Entrepreneur Asia Pacific

 

A stickler for details, Pooja Singh likes telling people stories. She has previously worked with Mint-Hindustan Times, Down To Earth and Asian News International-Reuters. 

Related Topics

Business News

Why This OnlyFans Star Is Walking Away from Making Millions a Month. 'Success Does Not Bring Self-Love.'

Malaysian model MSPUIYI has millions of followers, but she's quitting to pursue her dream.

Health & Wellness

Entrepreneurs Are Struggling With Mental Illness. Here are 5 Ways to Manage Your Mental Health As An Entrepreneur

As an entrepreneur, you are constantly under pressure to perform, meet deadlines and deliver results. And if you are not careful, it can affect your mental health.

Business Plans

10 Simple Tips to Write a Successful Business Plan

In the new book "Write Your Own Business Plan," business expert Eric Butow takes the anxiety and confusion out of planning and offers an easy-to-follow roadmap to success.

Branding

Don't Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads

In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.

Business News

ChatGPT Will Soon Be Able to Speak, Listen and Have Instant Conversations

Open AI announced updates to the AI technology arriving in the next two weeks.

Living

How to Actually Show Up in Your Personal and Professional Life

Showing up to maintain good habits means you consistently do what you can. That doesn't mean always — It means regularly.