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How Apple Has Advanced iPhone in The Last Decade A decade on, Apple is still going strong, with iPhone being the most successful revenue generator for the company

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

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Intense competition in the smartphone industry has led to significant changes in terms of design, functionality, and price. The new players are trying so hard to increase their market share but tech giants like Apple have made it difficult for them to win the global race. A decade on, Apple is still going strong with iPhone being the most successful revenue generator for the company.

According to the latest Counterpoint research, Apple's iPhone X is on track to be the most successful revenue and profit-generating with 63 million shipments till August 2018. The company unveiled a new range of iPhones at its annual event held in California, San Jose.

The exciting new product lineup comprised of three new iPhone XS, XS Max and XR. The tech giant also unveiled a new Apple Watch Series 4. The new iPhone XS and XS Max will come in three variants — 64GB, 256GB and 512GB while XR will have 64GB, 128GB and 256GB variants. In India, the iPhone XS price starts at INR 99,900, while the iPhone XS Max price starts at INR 1,09,900. The cheapest model, iPhone XR, has a starting price of INR 76,900.

Apple every year releases new iPhone models. So, here's a look at some of the iconic features of iPhone that changed the smartphone forever.

Apple Multi-Touch Interface

The first generation iPhone introduced a multi touch interface for the masses in 2007. The company acquired Fingerworks and its multi-touch technology in 2005. Mainstream exposure to multi-touch technology occurred in 2007 when the iPhone gained popularity, with Apple stating that they "invented multi touch" as part of the iPhone announcement.

Safari Web Browser

You can install other browsers from the App Store, but the default web browser that is in built in every iPhone, iPod touch, and iPad is Safari web browser. On January 7, 2003, at Macworld San Francisco, Steve Jobs announced that Apple had developed their own web browser, called Safari. A Windows version, now discontinued, was available from 2007 to 2012. The iPhone, released on June 29, 2007, included a version of Safari based on the same WebKit rendering engine as the desktop version, but with a modified feature set better suited for a mobile device.

Speed Upgrade

In Apple's third handset iPhone 3GS, "S" stood for speed. The new features of this model were internal changes related speed. The iPhone 3GS was more speedy and is 2x faster than its predecessor. In addition to speed, various software features were also introduced exclusively to the model such as Video Camera, Voice Control and Digital Compass. All of its exclusive features were also incorporated into the iPhone 4.

World's Thinnest Smartphone

With iPhone 4, Apple regained the crown as the thinnest smartphone in the world. It was also the first iPhone model to have two cameras for making FaceTime video calls. The model received generally positive reception, with critics praising its revamped design and more powerful hardware in comparison to previous models. While it was a market success, with over 600,000 pre-orders within 24 hours, the release of the iPhone 4 was plagued by highly publicized reports that abnormalities in its new antenna design caused the device to lose its cellular signal if held in a certain way.

New Accelerometer And Gyroscope Technology

Steve Jobs gave a quick display of iPhone 4 to show off its new gyroscopic capabilities. Gyroscopic capabilities included keeping iPhone 4 competitive with new handheld gaming systems, along with other iOS-enabled devices that Apple produces in the future.

Since its inception, the iPhone and all other Apple devices had an accelerometer – a device that measures velocity, enabling devices to adjust automatically from landscape to portrait mode. This was designed to make the devices more sensitive, responsive, and powerful for gaming.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

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