What Entrepreneurs Can Learn From Gareth Southgate Those starting a business should commit to kindness and be a bit more like current Men's England football manager Gareth Southgate.

By Holly Maguire

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Gareth Southgate, Manager of England.

"Nice" is one of the most underestimated words in the English language. It is perceived as gentle, weak, submissive even, but it is in fact insanely powerful. Nice engenders respect and followership. Nice puts you in first place, not last. The one lesson I want to impart to those starting a business is commit to kindness and be a bit more like current Men's England football manager Gareth Southgate.

Entrepreneurial role models have all too often been cut from the same cloth, from a certain White House occupant to the U.K.'s own Mike Ashley and Phillip Green. We have grown up in a world where bullish, bulldozing and "bully boy" characters succeed. Recent high-profile unseating of this type of leader has put a spotlight on the new type of leaders the modern world is demanding.

Southgate's leadership of the England team is a great example of the resurgence of "nice." While he never meant to have the job -- the bullish Sam Allardyce was meant to be England Manager at the 2018 World Cup before he broke ethics rules -- Southgate has defied expectations and has made the role his own. Since taking over as England Manager in 2016, Gareth Southgate has taken the men's team to their first World Cup semifinal in 28 years, defied the dreaded penalty shootout against Columbia and guided the boys to the latter stages of the newly created UEFA Nations League.

Compared to the bluster of Sam Allardyce or the cold shoulder of Fabio Capello, the reign of Gareth Southgate as England Manager has been one of positivity and cooperation, for both players and fans. In contrast with other England managers that banned players from interacting with their wives, he has embraced players' families, notably encouraging Fabian Delph to return home for the birth of his child during the World Cup. While players may attend more than one World Cup if they are lucky, being present at the birth of your child is a once-in-a-lifetime opportunity.

Southgate also trusts his players and encourages them to take responsibility for their own actions. He helps them to tell their own stories. Take Raheem Sterling, whose gun tattoo sparked fury from sections of the public including the founder of Mothers Against Guns, Lucy Cope, in The Sun. Instead of allowing the story to spiral, Southgate defused the situation by giving Sterling the platform and the support to properly explain the situation to the press. In comparison, John Terry was left isolated by former England Manager Fabio Capello after speaking his mind on England's lackluster start to the 2010 World Cup.

Just as football teams rely on the people within them, around them and supporting them, businesses are built for people by people. If you build your company on toxic foundations then you will have a bad footing to engage your customers on. In a fully connected world, company walls are open to the public. Internal culture is now your brand culture; your everyday actions and words made visible to your prospective talent, suppliers, collaborators and, most importantly, customers. Authenticity, respect and courtesy is demanded (and called out if absent). If you lead with kindness then it will infiltrate every part of your business and enrich your brand.

Following Gareth's lead, I've put together three tips we use at Superunion to encourage a kinder workplace:

1. Be civil.

As former England manager Fabio Capello displayed in publicly calling out John Terry during the 2010 World Cup, rudeness has a negative impact on the bottom line. Another great example of the impact comes from former Campbell's Soup global CEO Douglas Conant, who introduced a high performance culture powered by civility when he took over the company in 2001. Nine years later, he turned the business around, increased the share and market share and won numerous best place to work awards.

Southgate has propelled his team to success via encouragement and civility. As business leaders you need to check that your urgency and the drive to get things done doesn't translate to rudeness and incivility. It will demotivate your team and create a culture of fear, paralysis and impact productivity and pro-activity.

2. Reduce anonymity.

In particular, reduce the language of anonymity. Take a leaf out of one of Southgate's contemporaries' book and show people they matter to the business. While managing Leicester in 2016, Claudio Ranieri took his players for pizza after every successive clean sheet. Make people feel recognized as individuals. Don't call a mixed group "guys" or a woman "man," "mate" or "babe" -- ask them how they'd like to be addressed.

Greet them personally when you see them, say hello when you pass on the stairs. Remember their partner's and their kids' names. Show you care about them as a person. Create a culture where people are allowed to be themselves at work, bringing their personality with them. The less people feel like a cog in a wheel, the more motivated they are to give all of themselves.

3. Be present.

After taking the job, Southgate organized a secret trip to a Royal Marines training camp in Devon for the England team to prepare for World Cup qualifiers. The trip -- albeit not football related -- broke down barriers between players such as club loyalties that has plagued successive England managers over the past 20 years.

As with this team trip, creating and protecting the time to talk at a personal level and carve out the space to simply enjoy each other's company helps build rapport and trust. Plus this time together may help you find a solution to a work problem from an unexpected place.

This approach will encourage a culture of respect internally and address meetings culture. Ask staff to respect people's time and start every meeting by asking the single most important thing everyone needs to get out of the meeting. Make sure everyone is giving their full attention, is fully present in the room and personally engaging with each other. Ban mobile phones -- this actively encourages people to talk to each other from the moment they walk in, not simply sit in silence staring at a screen waiting for the meeting to start.

Forget "nice guys finish last" -- be more Southgate and see for yourself.

Holly Maguire

UK Managing Director at Superunion

Holly Maguire is U.K. managing director at WPP global brand agency Superunion. Prior to this she was managing partner at BBH, held regional business development roles at Anomaly and isobar and further client leadership roles at CHI&Partners and McCann London.

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