Globally, India stands at 3 percent of the total Ikea sourcing which constitutes 350mn Euros worth of resource
Often there is a bias in entrepreneurs' minds about the idea or the product that is going to work in the market
IPRs if used wisely and effectively can be a tremendous economic and business asset for the startups
They should only focus on the solution, customer pain point, and processes.
The influencer feels that entrepreneurs should strike the right cord by deploying strategies that create a buzz on social media and generate interest among more and more people
The move is going to provide a fillip to the government's pet Make in India campaign to boost domestic manufacturing