📺 Stream EntrepreneurTV for Free 📺

Break Stereotypes in All Spheres, I Did it in Tech I agree that the journey is challenging as a woman, but it's also filled with a lot of colours.

By Jagrati Shringi

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pixabay

Breaking the stereotype are three words that define my entire life.The journey from a little girl with a simple aspiration to stand on her own two feet to a determination to continue excelling in a very male-dominated the world of technology has been a roller coaster ride. Women have to give 200% to their work to be considered 100% equal to their male counterparts. The bias and prejudices actually worked in my favour, because I made excellence a habit. Each challenge that I face makes me even more resolute to make my work talk for me. I trained harder, researched more, worked a longer hour and ensured that I don't let gender biasedness win.

I agree that the journey is challenging as a woman, but it's also filled with a lot of colours. While our innate traits like proficiency at multi-tasking, EQ, and endurance give us an edge, we still have some room to work on risk taking, raising our hands more often, not taking any insult lying low.

If I have to sum my message to fellow woman colleague up in one word I'll say persist, show up. Don't let bullying waver you from the path, stand up for your belief. In this journey, while there were many people who supported wholeheartedly and never distrusted my abilities, I still met a lot of people who mocked, tried to bring me down, used the "boys-club" affiliation to their advantage.I fought back with an increased preparedness, honed my skills, worked harder, and in the end, my work spoke for me.

I am very conscious of how I spend my time and energy and do not keep a lot of balls in the air. My work and family take lion's share of my attention and I always remember that this is a conscious choice I am making. I also try and be 100% present in the role I am playing. I give 200% at work for 14 hours a day and the 3-hour window that I get with my kids, I keep that distraction free.

Helping each other to create an ecosystem where we all pull each other is another area which women community can benefit from, we have fewer role models to look up to, a lesser number of mentors, and that makes surviving harder. So it's important we watch each other's back and create a conducive environment for our fellow colleagues.

Jagrati Shringi

Co-Founder/ CTO/ CMO- Voylla Fashions Pvt. Ltd

Jagrati Shringi, is the co-founding CTO  and CMO who brings elegance and grit to the fledgling brand. An NIT - Bhopal alumnus, Jagrati graduated from the University of Pittsburg and has 12 years of Tech experience, eight of which are in the fiercely competitive US market. A multi-tasker, Jagrati sailed through her PhD programme while working full time in a challenging profession.

She fights the gender stereotypes and heads the Tech Team at Voylla. She takes decisions based on the analytics and makes the decisions like a true entrepreneur. After 2 baby boys, she considers Voylla as her third baby. Jagriti works towards building the business and taking it higher by her passion and courage to take risks. She aspires to build a durable brand which will stand for value, quality and irresistible choices. She aims to change the way people shop for fashion jewelry and give them a product that makes shopping easier.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

News and Trends

Fashion Startup Lyskraft, FlexiCloud Internet, and AI startup Control One Secure Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Your Comprehensive Guide to Becoming an SEO Expert – and Making Money While Doing It

Whether you're looking to earn more money or grow your digital presence, becoming an SEO expert could be a major windfall.

Marketing

5 Steps to Take to Start Your Small Business Blog Today

The first step: Get to know WordPress, up close and personal.

Business News

These 'Expressive Avatar' Deepfakes From a Billion-Dollar AI Startup Look Scary Real — Here's Who's Already Using the Technology

Is that a real person or an AI clone? New technology makes it nearly impossible to tell.