Join our Waitlist for Expert Advice!

How Fitternity is the Zomato for Health and Fitness Services In the first few years of inception, the fitness platform competed with over 19 companies and has successfully established itself as the largest in the category on the scale of users, revenue and capital raised.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Blenders Pride Reserve Collection presented Entrepreneur India's 35Under35 2020 list which included some leading names from the field of entrepreneurship and Neha Motwani and Jayam Vora made it to the coveted list.

Back in 2013, there were 14 million users searching for fitness centres on Google - reflecting very high intent but the fitness penetration in India was still below 0.5 per cent – indicating that users were still sitting on the fence when it comes to fitness. Neha Motwani and Jayam Vora had a vision to create a platform which not only enables seamless discovery of fitness services leading to informed decision making but also caters to more complex challenges users face on consumption patterns and under-utilization of spends which traditional fitness business cannot address.

"In the first few years of our inception, we competed with over 19 companies trying to impact this space through similar models to ours but we have established ourselves as the largest in the category by a very large margin on the scale of users, revenue and capital raised," says Vora.

Fitternity operates a managed marketplace which enables users to find and book fitness and wellness services online in the form of conventional memberships as well as innovative offerings like pay-per-use offering and subscription product which enables users access to our entire network of 12K+ fitness/sports facilities/five-star hotel swimming pools with one membership.

In continuation to the stellar growth Fitternity witnessed over the last few years, 2019 has seen 3X growth in terms of revenue. Vora explains, "In 2019, we crossed the 1 crore Indian customers' mark. As clientele we have tie-ups with a variety of gyms. We have also diversified the business from a pure B2C retail business to a business with a very large component of B2B and corporate wellness."

Operational in 12 cities, Fitternity aims to expand its offering across 25 cities in India and 12 cities in APAC along with further deepening its wellness offerings to include healthy food, sports, spa services and fitness check-ups into its subscription product OnePass.

(This article was first published in the February 2020 issue of Entrepreneur Magazine. To subscribe, click here)

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Side Hustle

At 16, She Started a Side Hustle While 'Stuck at Home.' Now It's on Track to Earn Over $3.1 Million This Year.

Evangelina Petrakis, 21, was in high school when she posted on social media for fun — then realized a business opportunity.

Business News

Remote Work Enthusiast Kevin O'Leary Does TV Appearance Wearing Suit Jacket, Tie and Pajama Bottoms

"Shark Tank" star Kevin O'Leary looks all business—until you see the wide view.

Health & Wellness

I'm a CEO, Founder and Father of 2 — Here Are 3 Practices That Help Me Maintain My Sanity.

This is a combination of active practices that I've put together over a decade of my intense entrepreneurial journey.

Growing a Business

Why 'Founder Mode' is Not a One-Size-Fits-All Solution to Leadership

The founder-driven approach can boost a business's growth, but transitioning from "founder mode" to a balanced leadership style is essential for sustained success and scaling.

Growing a Business

PR vs. Marketing — Which One Delivers Better ROI for Your Business?

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget.

Business News

San Francisco's Train System Is Still Run on Floppy Disks. It May Finally Get an Upgrade.

Officials approve a $212 million plan to replace its wildly outdated train control system.