How This Badminton Star is Shuttling the Right Opportunity For this sports star B comes before A, at least that's how her life unfolded.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Whatever you do, be different! That was the advice my mother gave me and I can't think of a better advice for an entrepreneur. "If you are different, you'll standout" -Anita Roddick

Entrepreneur brings lives of 23 women achievers between its cover to celebrate womanhood.

For this sports star B comes before A, at least that's how her life unfolded. Badminton doubles specialist, Jwala Gutta, is now all set to give back to the world of sports with her Global Academy for Badminton. Born a girl child to an Indian father and Chinese mother, her birth wasn't a moment of celebration at the Gutta family.

Earlier in life, Jwala's mother played various sports and her father dreamt of having their daughter dabble into sports. At a tender age of three, she was exposed to the world of sports. "I have played tennis, table tennis, an volley ball and then finally I took to badminton," remembers Gutta of her early years. At four, her father took her to S.M. Arif for professional coaching. Arif immediately declared that she was too young to hold a racket.

"I was then sent for Gymnastic training for five years and then at the age of nine I started playing badminton," reminisces Gutta. When Gutta took up badminton, she was unaware of diet, nutrition and physical fitness. Talking about the stress a player has to go through, she shares,"Even mentally it's very stressful because along with your body your brain also gets exhausted, therefore, you are required to be strong mentally as well."

The single-minded focus she has attained is quite commendable, and on how she attained that, Gutta says, "All credit goes to my parents. They never allowed me to think of anything but badminton." India's top doubles shuttler counts Commonwealth Games 2010, where she won gold, as the biggest high of her career. As per her, "In India, doubles game is not encouraged as the single player format." So winning the gold at the doubles format was a bigger achievement.

Gutta has a clear take on winning and losing. As per her, "If you are doing well, people have more expectations and when things are not going as per expectations then you are under pressure from your own self. It's better to not get excited whether you win or lose." Jwala is a strong person who takes criticism in her stride. "I take all the criticisms constructively and I don't let it bother my performance or my thoughts. I do what is right and correct," shares Gutta.

After a great sports career, Gutta is now all set to give back to the country in the form of her own academy. Apart from franchising the academy, she plans to set up her own Centre of Excellence soon in Hyderabad. The academy has so far signed one franchisee for Telangana. The academy aims to fill the gap required in proper coaching in badminton. "

We don't have enough coaches, so I am very interested in training good coaches. They are never given due importance, so I want to make sure that coaches come under the spotlight. Better coaches we have, the better players we can make and that is my aim," shares Gutta.

(To know more about these women entrepreneurs, subscribe here)

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

IBM Replaced Hundreds of HR Workers With AI, According to Its CEO

IBM CEO Arvind Krishna said the move led to more hiring in other areas.

Technology

Companies Step Up Investments in AI, Sustainability to Stay Ahead of the Game

As enterprises are undergoing massive digital transformation, AI has become more pertinent than ever. But at the same time, companies are taking conscious efforts to ensure their tech initiatives are sustainable in nature

News and Trends

Are We Really Ready for Cyberwarfare?

Despite India's top-tier global ranking, gaps in training, infrastructure, and accountability suggest a different reality

Leadership

I Treated My Employees Like Friends — and It Backfired. Here's How You Can Avoid the Same Mistake.

Building lasting friendships with employees is difficult. Boundaries help you maintain authority and build strong relationships.

Growing a Business

Here's How Scaling a Business Really Works (It's Not What You Think)

Scaling isn't just about growth. It's about reinvention.