Here's Why Richard Branson Tweeted About This Indian Start-up

Branson took to Twitter to acknowledge Stumagz's innovative idea

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

It's not every day that a start-up founder wakes up to appreciation from business magnates such as Richard Branson. But for the founders of Stumagz, Sri Charan Lakkaraju and Frederick Devarampati, the day arrived in all its glory when Branson, the founder of Virgin Group, tweeted about their start-up and wished them good luck.

Stumagz's innovative idea, which is to create a digital campus ecosystem for colleges, has been inspired by Branson's first venture Student magazine. When Lakkaraju and Devarampati got featured in the Forbes 30 Under 30 Asia list, Branson took to Twitter to shower luck on them and acknowledge their work.

Entrepreneur India spoke to Lakkaraju about their work and how Branson's tweet could potentially change the game for Stumagz.

Creating a LinkedIn for Colleges

When Lakkaraju worked as a skill development trainer, he visited many colleges and spoke to students. He realised that affiliated colleges in Tier II and Tier III cities faced lack of opportunities and zero visibility for students. That's when Lakkaraju thought of creating a digital platform that could work as a 'LinkedIn' for colleges.

"Since then, we have evolved into creating a digital campus ecosystem. Today, we have more than 300 colleges that have partnered with us, with over 30 companies actively recruiting through us," he said.

On their platform, every student has a profile that showcases their skillset. Lakkaraju believes that the platform works as more than just a resume for students. Besides helping them get recognized, it converts their campus into a digital one. "Through push notifications, we have done away with the age-old process of sending out circulars to notify students about various college activities," he said.

Not just that, they have also managed to inculcate the payments' process on their platform. Colleges in India have long been relying on challans or paper documents to process the fees of students. Through Stumagz, students can plug in their roll numbers and pay their tuition fees digitally.

Another innovative initiative on their platform makes way for a two-way digital interaction between students and teachers, similar to communication and management platforms such as Slack. "It's like a chatbot where students and teachers can interact, the latter can even assign tasks on the platform," he said.

Branson's Blessings

With Branson's appreciation coming their way, Lakkaraju is confident about striking more partnerships with colleges and students. "It's amazing when an entrepreneur of that scale tweets about you. Branson has over 12.5 million followers and now they know about us. I have been inundated with calls and it's a great validation," he said.

Is a partnership or investment from Branson in the works? The answer to that was yes.

"We are in talks with them and let's see how it turns out for us," said Lakkaraju.


5-Minute Mentor: How Do I Generate Leads Without Annoying People?

Here's how to test your idea and bring it to market in an impactful way.

The Top 5 All-Time Best Productivity Hacks You've Never Heard Of

Want to combat chronic procrastination? Use these top five productivity hacks to put an end to this debilitating nuisance.

How to Identify Your X Factor So You Can Monetize Your Gifts

The founder and CEO of Rock Your Gift shares what to ask yourself to find your X factor, and explains how he's helping coaches and speakers define their unique message to grow their platform and visibility to attract consistent clients.

Here's How Investors Can Tell If You Are as Passionate as You Say You Are

On this bank-breaking episode of 'Elevator Pitch,' see who gets funding and who gets called out.

This Woman Launched a Multi-Million Dollar Company Out of Her Dorm Room in College. Now She's Helping Kids Launch Big Ideas of Their Own.

Founder of Headbands of Hope and Mic Drop Workshop, Jess Ekstrom, talks about her new interactive book Create Your Bright Ideas.

Bam! Emeril Lagasse on Kicking Your Business Up A Notch

Interview with celebrity chef and restaurateur Emeril Lagasse about his new Roku TV series, putting relationships first, and creating media with a purpose.

5-Minute Mentor: Is My Idea Ready to Be a Business?

Here's how to test your idea and bring it to market in an impactful way.

The Fashion Maven

According to CEO Adwaita Nayar, the Nykaa Fashion thesis is that the Indian woman is fashion-led, style-led, and trend-led

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk.

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

Is Staying Remote the Best Thing for Your Business?

Here's how to unlock the unbeatable benefits of a remote setup.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Watch the Pitch That Results in Life-Changing Investment and a Lot of Tears

Emotions and investment dollars run hot on the new episode of 'Elevator Pitch.'

10 Years Later: The Skimm Co-Founders are Transforming the Way Millennial Women are Taking Charge of their Futures

Carly Zakin and Danielle Weisberg of theSkimm sit down with Jessica Abo to look back at the past decade and talk about the future.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.