Get All Access for $5/mo

I'm More Than My Surname: Tara Singh Vachani Beyond the Legacy

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India
Tara Singh Vachani, MD & CEO, Antara Senior Living

Claim to Fame: Daughter of Analjit Singh, Founder, Max

For someone like Vachani, who enjoys being in the service space, Antara Senior Living became a great opportunity in setting hospitality standards, creating a residential community and creating lifecare and healthcare on the whole. Besides leading Antara, Vachani is also the Director on Max India board. Almost six years ago when Vachani moved back to India, she chanced upon a conversation with someone who was looking to develop this concept in Asia. That was the first time she really had a touch point with this concept and why it was so important to think about.

"When I started to understand what the product was, it was essentially the ability and the opportunity to give people above the age of 55 a lifestyle that's extremely unique and special. And then we started to research this product in various markets in the US," shares Vachani. When Vachani decided to start a new concept on her own under the Max enterprise, it clearly showcased one of her virtues of creating something independently.

Antara is being positioned as a real estate enabled senior living residential community as it has three different service offerings – hospitality, concept of residences and lifecare.

"We are as far away from real estate as it can be," says Vachani. Max, being a listed entity, Vachani had to take the board's approval before starting something new.

Interestingly, after one year of researching it, the board of directors said this was very synergistic to other businesses, and for Antara to take good shape, it needed the support and backing of an entity life Max. So Antara became a part of Max India at that stage," reminisces Vachani.

Talking about moving ahead, Vachani says, "Now we will see the operation starting in Dehradun in next six months."

(This article first appeared in the Indian edition of Entrepreneur magazine (August 2016 Issue)

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Growing a Business

How Connecting With the Right Audience Drives Long-Term Business Success

Here's how targeted lead generation can help you unlock higher conversions, stronger brand loyalty and scalable growth.

Leadership

I've Spent 37 Years in Business — Here's How I Beat the Odds and Stayed Ahead

For over thirty years, I have led a successful media production and communication consulting company. Only 25% of new businesses survive for 15 years or more, so I have beat the odds. But having staying power is not a matter of luck.

Marketing

Your Most Powerful Marketing Weapon Is Hiding in the Finance Department — Here's Why

Transform your marketing leadership by turning finance from a barrier into a strategic ally. Learn how aligning with your finance team can drive unprecedented growth and innovation.

Business News

'You Own Nothing Here on Social': Meta Outage, Looming TikTok Ban Has Creators Questioning How Much of Their Business They Really Control

With repeated tech outages and a possible TikTok ban on the horizon, creators are looking for new ways to influence. Turns out, one old-school way still reigns supreme.

Leadership

Should I Stay or Should I Go? 8 Key Points to Navigate the Founder's Dilemma

Here are eight key signs that help founders determine whether to persevere or let go.