Get All Access for $5/mo

'Solving common man's problems' – A cliché working well for startups And startups will continue to do so because there are the huge number of issues that are looking for innovative solutions.

By Samar Singla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


"Rare' has now become the new "common' for channelising what is exactly required to be served to the society. Buying groceries, arranging a source of local travel, searching for a good eating joint, arranging a doctor or getting the right kind of a wedding planner are some of the problems in today's time constrained scenario. And the intelligent ones are those who are identifying these as opportunity areas and here is how:

The technology halo smartphone is an individual's personal assistant

In an era of tech-driven masses and with the advent of technology, it is evident how everything in life is contingent on tech. It was only a matter of time that someone said: "Why can't I book a ride on my phone, it pretty much does everything else". Bringing our fundamental activities on technology seems only like the next logical step.

Stick to your idea, come what may!

"Every guy wants to solve the world's problem", shall come along as you continue challenging and paving your way through the bedlam of non enthusiasts. One person impressed means a ten more on their way and the word gets passed on: good enough for giving your business a push in the very initial throw of the idea.

Digital India shall keep the momentum on for SMEs!

Having studied the agenda of the initiative, there's a lot that tech startups can relate to because innovators would get more room for experiment. Digitization is the next big thing in India and SMEs can grow bigger through SMAC becoming the only platform of leveraging resources.

Add value and worth to the product

Value and worth make a perfect blend for customer satisfaction. The line of differentiation between "wants" and "needs" has almost faded. Hence, once the desires are taken care of, value and worth come in complementary. The product without doubts becomes a hit if it is for the masses but to hold all aces, the quality must carry good adjectives.

Scalability comes from the most common places.

Scalability comes with the potential of your product to grow and the potential comes from the need of the masses. Sometimes a logical issue can have a bizarre yet effective solution key to it. Need of the hour for the startups to bear fruit is chasing the needs of others.

Solving the common man's problem is a cliché, which has worked really well for startups and will continue to do so because these are the tangible issues that are looking for innovative solutions.
Samar Singla

Founder & CEO, Jugnoo/Click Labs

Click Labs recently announced the launch of Yelo - taking offline businesses online.


Academic Excellence Is Not Necessary for Success in Life: Hear from the Founder of this Exciting New Digital Education Platform.

Many educational platforms are emerging these days to help people qualify for various types of entrance examinations. But what about the students who don't want to take the traditional path, the ones who don't rank among the top 10 in the classroom yet still aim high in life?

Social Media

Once Sold for $850 Million, Bebo Founders Buy the Company Back for $1 Million

Michael and Xochi Birch plan a major revamp for the social site but say they won't be competing with Facebook.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.


10 Effective Growth Marketing Hacks and Strategies for Your Startup

Working at a startup can feel like building a plane while you're trying to take off. Use these ten marketing tips to effectively grow and sustain your startup.