Get All Access for $5/mo

This Former IITian has Bridged the Gap Between Innovation and Entrepreneurship Wrig Nanaosytem was formed in late 2014 after two-and-a-half years of rigorous product development

By Anindita Ganguly

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

In a country like India that houses 51 percent of anemic women and children, measuring hemoglobin efficiently is a costly job. Having said so, this former IITian has bridged the gap between innovation and entrepreneurship with his Hemoglobin measurement device Hemometer. Wrig Nanaosytem was formed in late 2014 after two-and-a-half years of rigorous product development.

"It is a pocket size device that operates through Pattern Pending technology, increasing the accuracy and fastens hemoglobin count in just 8 microlitre of blood sample," explains Ambar Srivastava. Currently, they sell up to INR 1 crore per day to several state and central government bodies, hospitals like Max, Fortis, Reliance, Wockhardt; blood banks and doctors etc. They further plan to develop pregnancy, menstruation, kidney wellness devices by the end of this year. Raising an investment of INR 15 crore from Avendus Capital, they are growing rapidly with a team size of 120 and revenue of Rs 2 million.

Anindita Ganguly

Former Trainee Writer, Entrepreneur India

Starting a Business

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.

Social Media

The 5 Critical Components of a Great Customer Journey Map

From clear goals and actionable insights to an omnichannel view of the customer experience, how to fashion this pivotal business building block.


Your Public Messaging Strategy Starts With Your Inner Circle

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.

News and Trends

Work With AI: LinkedIn Debuts Suite of New AI Experiences

In a blog post, LinkedIn chief product officer Tomer Cohen shared how the company observed a remarkable trend of a 5x increase year-over-year in the number of learners engaging with Al courses and content on the platform

Growing a Business

Disrupt a Business-As-Usual Industry in 6 Steps

The most influential innovators all have one thing in common: disrupting traditional industry markets. However, only some are able to pull it off. Here are six steps all market disruptors must follow to succeed.