Get All Access for $5/mo

Clensta Raises INR 20 Crore In Series A The funds will be used to scale up the company's sales, ramp up brand marketing and expand Clensta's online and offline presence across India

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Clensta

Clensta, a direct-to-consumer personal and home care products startup, has raised over INR 20 crore in a series A funding led by Venture Catalysts and Inflection Point Ventures.

The round also saw participation from Hem Angels, part of Hem Securities Limited, N+1 Capital (RBF), the existing investors along with other marquee investors, said a statement.

The funds raised will be used to scale up the company's sales, ramp up brand marketing and expand Clensta's online and offline presence across India. The brand has achieved a CAGR of over 130 per cent and aims to earn INR 1,000 crore revenues in the next five years.

"At Venture Catalysts we give a lot of significance to startups that work towards making the world a better place. Clensta's innovative cleaning technology reduces usage of water to a great extent. Clensta's entry into the D2C segment is likely to create a new category of personal and home care products. We are optimistic that Clensta will become a billion dollar tech-driven personal care brand in the next few years. Wishing the team a great journey ahead," said Dr. Apoorva Ranjan Sharma, co-founder and president of Venture Catalyst.

"Our ethos revolves around innovation, science and customer centricity. Developing innovative technology has been one of Clensta's foremost attributes ever since inception. Keeping in mind the Indian home care market size of $6.2 billion, we have adopted an omni-channel strategy to ensure Clensta's presence in offline as well as online markets. In this light, this funding comes as an affirmation that we continue to lead in the right path. We will be focusing on developing innovative and sustainable products, enhancing our relations with customers and marketing and expansion of our footprints across the country. We aim to use technology to scale the personal care segment and provide personalized shopping experience to our customers," said Puneet Gupta, founder and CEO of Clensta.

Clensta, an IP conscious brand is into personal care and home care space with a focus on science and sustainability. Founded in 2016, backed by IIT Delhi and DST we have 30-plus products in our portfolio. With a multi-channel presence in the recurring customer base, Clensta achieved four times growth since last FY. We are a team of IIT, IIM and SRCC grads and believe in novel ideas and smart execution. Post commercialization and strategic tie up with Cipla for the flagship products Waterless Body Bath and Waterless Shampoo, we have developed a new category of homecare products based on EBDC technology with innovation in products, processes and packaging. Clensta being the leader in B2B, B2B2C segment is now scaling into the D2C, GT and MT space, added the statement.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
News and Trends

"45% of All Ongoing Hydropower Projects in India are Ours": Patel Engineering

Patel Engineering reported a turnover of INR 4,400 crore in the last fiscal year, with a projected 10 per cent growth for the current year.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

Aadhaar-Driven Financial Inclusion: Catalyzing Regional Economic Growth in Rural India

The emergence of digital tools such as the Aadhaar-enabled Payment System (AePS), which uses the biometric-based Aadhaar identity system for cash transfers and regular banking tasks, has become a tool to bridge the gap and improve financial inclusion

Franchise

How Franchising Can Alleviate Entrepreneurial Imposter Syndrome

The franchise model can alleviate entrepreneurial imposter syndrome and provide an alternative path towards professional independence.

News and Trends

YouTuber Bhuvan Bam Joins Sexual Wellness Brand Peppy as Co-Founder and Investor

Peppy products are available on major e-commerce platforms like Amazon, Meesho, Flipkart, Tata 1mg, and Hyugalife.