Com Olho Raises INR 1.8 Crore In Seed Round Funds will be used to scale up technology, improve hiring and increase market penetration in India and other emerging economies

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handle

Com Olho, cyber security and IP-led analytics startup, on Tuesday raised INR 1.8 crore in a Seed round led by Inflection Point Ventures. The funds raised will be utilized towards tech hiring, technology improvement and aggressive market penetration into India, MENA and APAC.

"As digital marketing, product and performance marketing become the new age mantra for the companies, they are also dealing with ad fraud issues, return on media spends and efficacy delivered via each ad done. So far, there is no definitive way to determine any of these factors. Com Olho using its patented technology is able to provide this intensive knowledge and their reports that can be administered to challenge payouts. We believe we are first mover in such a cutting-edge segment. As we move closer towards metaverse and digital life, there is bound to be concerns about customer's data," said Mitesh Shah, co-founder, Inflection Point Ventures.

"We at Com Olho create innovative – AI-based technology to help enterprises and governments mitigate the risks arising from various kinds of digital frauds. We are India's first company to get a patent grant for advertising fraud detection, to which Indian advertisers will lose 6,000 crore in 2022. The team at IPV believed in our cause and vision and are supporting us with growth strategy and investment," Mitesh Shah, co-founder, Inflection Point Ventures.

Com Olho is a cyber security and IP-led analytics platform. They make it easy for CXO's to understand behavioral anomalies in their customer data and help them qualitatively audit digital media spends and digital brand presence to provide savings and better return on ad spends. The company was founded by Abhinav Bangia in 2019.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Business News

Intel Is Reportedly Cutting 20% of Its Workforce Under a New CEO

Over 21,000 roles could be affected, marking Intel's biggest layoff round yet.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

5 Business Truths I Wish Someone Had Told Me Before I Built a Startup

Success is not about having the perfect idea. It's about executing relentlessly, staying focused and building something people actually need.

Business News

'Applications Are Surging': Small Business Administration Reports Significant Growth in Loan Approvals

The Small Business Administration launched its Made in America Manufacturing Initiative last month.

Leadership

Why Your Vision May Be Falling Behind the Forward Thinkers

If your current company vision is showing its age, why not put in the work now to ensure it remains adaptable, impactful, and visionary for years to come?