Get All Access for $5/mo

DaMENSCH Raises INR 122.5 Crore in Series B Funds will be used to make investments in technology, strengthen and diversify the product portfolio

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pexels

DaMENSCH, a men's lifestyle brand, has raised $16.4 million (INR 122.5 crores) in Series B round led by A91 Partners. Existing investors Saama Capital, Matrix Partners and Whiteboard Capital also participated in the round.

"Our products are addressing a big white space in the wardrobe of the modern man. We have clocked 100 crore ARR in 2021 making us the fastest D2C apparel brand to reach this milestone, on the back of our strong consumer proposition," said Anurag Saboo, co- founder DaMENSCH.

"DaMENSCH has become the go-to brand for men looking for new age, digital first clothing brands that can combine comfort and style and gives them a chance to upgrade their products and brands. With a meaningful (40 per cent) set of consumers shopping multiple times a year, DaMENSCH has seen huge growth," said Prasun Agarwal from A91 Partners.

Founded in 2018, DaMENSCH is a D2C brand that caters to the men's premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every Indian's wardrobe. The brand is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper which is 100 per cent biodegradable. By shifting from plastic to corn-husk or paper based packaging alone has resulted in DaMENSCH saving 10 lakh-plus units of single use plastic. Bamboo fabric, sustainable dyes, long lasting material, smartly sourced cotton from the Deccan Plateau are few other actions undertaken, said a statement.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

Multiples Private Equity Leads INR 1000 Cr Funding in Shubham Housing

With the raised funds, the Gurugram-based platform aims to propel its growth trajectory, diversifying its product offerings and strengthening its national footprint.

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

News and Trends

Former Cleartrip CEO Ayyappan R Eyes Quick Commerce with FirstClub

After stepping down as Cleartrip's CEO earlier this year, Ayyappan brings his expertise from leading positions at Flipkart, including his role as chief business officer at Myntra.

Growth Strategies

Amazon To Improve Services In Tier II, III Cities: Samir Kumar, Country Manager

The bigger share of our business is coming from Tier II,III and beyond, says Samir Kumar, country manager, Amazon India

Growing a Business

How to Spot Trends and Anticipate Market Shifts Before Your Competition

Discover how to identify disruptive trends before your competitors by mastering the art of anticipating market shifts. Learn strategies for staying ahead and gaining a competitive edge in business.