Fintech Unicorn CredAveneue Aims to Revolutionize Debt Markets CredAvenue is an enterprise debt marketplace that connects enterprises with lenders and investors

By S Shanthi

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company Handout

CredAvenue, an enterprise debt marketplace, became one of the fastest fintech startups to become a unicorn in February 2022. However, for Gaurav Kumar, founder and CEO, CredAvenue, milestones like fundraising and turning Unicorn are only reminders of why he is on this journey.

"The last two years we have been able to achieve a significant scale. But I think there is a lot more for us to build. Also, fundraise and valuation means more responsibility on me and my team," he says.

Founded in 2020, CredAvenue raised $137 million in Series B, led by Insight Partners, B Capital Group and Dragoneer. "It's an opportunity of a lifetime to genuinely transform a significant sector, because, in India, debt markets are significantly under-penetrated," he says.

Kumar is a serial entrepreneur who has been in the debt markets for the last 15 years. Before CredAvenue, he founded Northern Arc Capital, Vivriti Capital, Vivriti Asset Management. This played a huge role in terms of setting up CredAvenue in 2020. "The core piece to our mind was largely that the debt markets have not deepened in India. One of the reasons for that is we lack the overall financial services infrastructure for enterprises to access debt markets. This led to the genesis of CredAvenue," he said.

CredAvenue is an enterprise debt marketplace that connects enterprises with lenders and investors. It aims to revolutionize and deepen debt markets by leveraging its five tech platforms. These include CredLoan which offers term lending and working capital solutions for enterprises, CredCoLend which offers co-lending partnerships for banks and NBFCs, Plutus which offers bond issuance and investment for institutional and retail participants, CredSCF which provides trade financing solutions and CredPool which offers an end to end securitization and portfolio buyouts.

In addition, the company also offers portfolio management and monitoring services as a SaaS offering to its borrowers and lenders. CredAvenue currently has more than 2,300 corporates, more than 750 lenders and has facilitated debt volumes of over INR 90,000 crores. Being a fourth-time entrepreneur, it is the "why' that keeps Kumar going. "That's what genuinely gets me out of bed," he said.

Further, the pandemic has also proven to be a blessing in disguise for many startups in the fintech space. Kumar believes that the pandemic has particularly helped in creating the synergy between the existing ecosystem and the emerging ecosystem, that is between the banking ecosystem and the fintech ecosystem. "I think there's a lot of acceptance on co-building and co-partnering to scale this up. But more importantly, pre-pandemic, it would be unimaginable of a lender doing all of what we're doing today digitally, that is without meeting the customer in person or going and evaluating you in person. That has completely changed," he says.

CredAvenue also bets on a top-down culture. "Everybody in the organization should know the real amount of impact their work is creating on a day-to-day basis. I believe in a lot of empowerment of any leader who is coming on board. So for us, irrespective of your experience, everybody's in a leadership position because they're making decisions every day.

Unicorn status is just the beginning for CredAvenue. The company has its eyes set on many more milestones. In the immediate future, it aims to achieve a 90 per cent customer NPS, scale both credit revenue as well as a franchise globally and become a 85 per cent to 90 per cent gross margin business.

S Shanthi

Senior Assistant Editor

Shanthi specializes in writing sector-specific trends, interviews and startup profiles. She has worked as a feature writer for over a decade in several print and digital media companies. 


Related Topics


Great Leaders Must Be Great Coaches — Here's How to Become One

To be a successful leader, you must become an expert in how to help others grow and develop. Here's a research-driven approach for entrepreneurial leaders to coach and effectively develop their teams.


How to Win Over the Room With Effective Persuasion Skills

The art of persuasion is not just about the notes, the data, and the pitch; it's about creating a connection that resonates with the audience. We explore how a blend of story, active listening, and genuine interaction can not only capture attention but also win hearts and minds, setting the stage for achieving success in any meeting.

Starting a Business

New Research Reveals 4 Personality Traits That Most Wealthy Entrepreneurs Share

In the book "Rich Habits," author and CPA Tom Corley shares the daily success habits of his most successful clients.


5 Tips for Helping Your Book Stand Out In an Overcrowded Niche

Writing a book is one thing. Getting people to read it is an entirely different kind of challenge.


'I Haven't Ticked All the Boxes Yet.' Hilary Duff Reveals Her Next Venture After More Than 2 Decades in the Spotlight — and the Surprisingly Relatable Key to Her Enduring Success

The actor talks entrepreneurship, secrets to success and her latest role as chief brand director for Below 60°, a product line of air fragrances.

Business News

This Influencer Has Nearly 150,000 Instagram Followers and Makes Over $10,000 a Month. There's Just One Catch—She's Not Real.

Aitana López has over 149,000 Instagram followers and brands love her. Is she the future of social media marketing?