Get All Access for $5/mo

In a digital India the next step is to buy medicines online Inayo is a mobile application platform that enables users to order and purchase medicines and healthcare products.

By Entrepreneur India

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


With surge in internet penetration, rising disposable income and providing products at comparatively low prices to brick and mortar stores, India's online healthcare industry is witnessing exponential growth. Though the industry is at a very nascent stage, people preference towards online shopping has enabled the industry to grow at a good rate year on year. As per the India Online Pharmacy Market, the total revenue generated by the online sales of healthcare products in India was Rs 5,075.9 million in FY'2015, which has increased from Rs 771.0 million in FY'2012 at a CAGR of 87.4 during the period FY'2012-FY'2015.

The report further states that the online healthcare product Industry is projected to grow rapidly in the future and will become a major part of the Indian e-commerce industry by FY'2020. This growth is majorly due to the large number of online players like Healthkart, Inayo, Healthkart Plus, 1MG, CureJoy and Religare Wellness entering into the online healthcare products segment. These startups are not only contributing to the industry growth but also drawing the investor attention towards themselves.

Recently, Mumbai-based on-demand healthcare marketplace, Inayo has secured $300,000 in seed funding led by Amit Ranjan, Founder, SlideShare; Kemark Ventures; Zishaan Hayath, Co-founder, and others. The venture plans to utilize this amount in expansion of Inayo in 22 localities in Mumbai, Delhi, Bengaluru as well as for enhancing the product features.

Founded by Raunak Jain (ex flipkart, Toppr, IITB), Abhishek Sinha, (ex housing, IIMB) and Purna Chandra, (IITB), Inayo is a mobile application platform that enables users to order and purchase medicines and healthcare products. The company has over 30,000 products spread across various categories such as medicines, Patanjali, Ayurvedic products, sports nutrition, personal care products, baby care products and more.

To order prescribed drugs, a user can upload a scanned copy or photograph of a prescription on the app. Once the prescription has been verified, the order will be processed. Currently, cash on delivery (COD) is the only payment option available. Moreover, with the help of its Android app, users can also set reminders and instructions on how and when to take their medicines.

With the aim to simplify medication and healthcare, the company offers delivery of ordered products within 90 minutes. Currently, Inayo's services are available in Powai and Andheri in Mumbai. They plan to foray into other healthcare services, which include on demand Pathology tests. Further, they are also planning to process 100 orders per day by October end.

Apart from Inayo, Bengaluru and San Francisco-based online health and wellness startup, CureJoy had secured $1.15 million funding in Pre-Series A round, led by Accel Partners, India. The competition is heating up in India and the healthcare online system is ready to explode further.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.


10 Effective Growth Marketing Hacks and Strategies for Your Startup

Working at a startup can feel like building a plane while you're trying to take off. Use these ten marketing tips to effectively grow and sustain your startup.

News and Trends

HRtech Startup Umwelt.Ai Gains USD 125K Seed Funding from Upekkha

With this seed funding, Umwelt.Ai is poised to further its mission of revolutionising HR technology and employee experience management, making a significant impact on organisations globally.


This Unique Social Startup Helps in Offsetting Carbon Footprint

Verdoo, a free online tool, helps consumers fight climate change through online shopping

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.