Get All Access for $5/mo

Virat Kohli Bats For Rage Coffee The brand has on-boarded cricketer Virat Kohli as an investor and brand ambassador

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Rage Coffee, a Delhi-based FMCG company, has on-boarded cricketer Virat Kohli as an investor and brand ambassador. Previously, Rage Coffee raised $5 million of growth capital as part of its Series A funding round led by Sixth Sense Ventures in August 2021.

The funds will be utilized for marketing, distribution, production, new products and hiring senior management talent.

"Virat Kohli has set some unrivaled records in the top echelon of world cricket and is rightly known as the best batsman in the world. Apart from being a world-class athlete, Virat is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. We are thrilled to have him onboard! Our association with him sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment," said Bharat Sethi, founder and CEO of Rage Coffee.

"I've been using Rage Coffee products for some time and I am excited to be a part of its growth journey. The team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years. Rage Coffee has developed some trailblazing products that conforms with my innovative approach and aligns with my lifestyle. I see tremendous potential for the brand to become one of the most iconic coffee companies of our time," said cricketer Virat Kohli.

The brand is planning to expand its online and offline presence. Rage Coffee is a digitally native FMCG company that manufactures, markets and distributes innovative coffee products. It's a plant-based vitamins coffee brand.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
News and Trends

"45% of All Ongoing Hydropower Projects in India are Ours": Patel Engineering

Patel Engineering reported a turnover of INR 4,400 crore in the last fiscal year, with a projected 10 per cent growth for the current year.

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Green Entrepreneur®

How Global Business Leaders Can Build a Sustainable Supply Chain

Businesses can build sustainable supply chains by leveraging technology to reduce environmental impact, optimize resources and track emissions while balancing operational efficiency and sustainability goals.

News and Trends

Aadhaar-Driven Financial Inclusion: Catalyzing Regional Economic Growth in Rural India

The emergence of digital tools such as the Aadhaar-enabled Payment System (AePS), which uses the biometric-based Aadhaar identity system for cash transfers and regular banking tasks, has become a tool to bridge the gap and improve financial inclusion