Get All Access for $5/mo

3 Ways to Amp up your Digital Marketing Efforts The ever-evolving digital space has paved the way for brand growth strategies

By Srivatsa KR

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company Handout

The digital transformation ushered in digital marketing, an effective technique for businesses to improve customer relationships, be more visible, and boost their growth. When the digital transformation began taking shape, pioneers in the digital marketing landscape crafted strategies to help companies achieve their desired results. Unfortunately, these strategies have now been implemented by almost everyone, says Mohammed Al Bayat. Therefore, they might not be as effective as they once were.

This is not to say that all hope is lost, explains Hassan Mahmood. While some of the older strategies might not work, the ever-evolving digital space has paved the way for brand growth strategies. With that in mind, below are the three ways Mohammed Al Bayat & Hassan Mahmood recommend to brands to amp up their digital marketing efforts:

  • Don't get swept by the crown on social platforms

Being unique and authentic is the best way to win over audiences in the digital space. Hassan Mahmood recommends being careful of getting caught up in the social media craze. While businesses do need social media accounts, you don't need an account on every platform. Mohammed Al Bayat explains that you should select the platforms best suited to your brand and use them for your digital marketing efforts. Mohammed Al Bayat & Hassan Mahmood also note that maintaining accounts on all social media platforms will stretch you too thin, leaving you with no time to implement your strategies properly.

  • Tell stories through customer reviews.

Customer feedback is a gold mine for every business. It is essential to listen and respond accordingly when your customers get in touch. According to Mohammed Al Bayat , customer reviews effectively sell your business and further your marketing efforts. Turning these reviews into stories will help you appeal to wider audiences that identify with these stories.

  • Be flexible and adaptable.

Change in the digital space is inevitable, says Hassan Mahmood; therefore, you need to be ready for it and understand that what works today might not work tomorrow. Mohammed Al Bayat recommends embracing the fast-paced nature of the digital era and adapting to these changes to move forward. Learning how to leverage new tools and trends is a must for the success of your digital marketing efforts.

As Mohammed Al Bayat & Hassan Mahmood put it, audiences will keep shifting the goal post, and it is up to businesses to keep up with changing consumer behavior. To do this, they need to amp up their digital marketing efforts.

Srivatsa KR

Start-up enthusiast & Blogger

News and Trends

99labels Co-Founder Ishita Swarup Passes Away

Just two years into the business, it raised INR 16 crore from Info Edge and Bikhchandani, but it didn't go well


This Unique Social Startup Helps in Offsetting Carbon Footprint

Verdoo, a free online tool, helps consumers fight climate change through online shopping

News and Trends

Over $230 Million Worth of Crypto Hacked: What Message Is It Sending?

With the siphoning of USD 234.9 million in crypto, what's next for the industry, its users, and government?

News and Trends

Reimagining HR: How AI is Leading to Workplace Prosperity

It's proven that the HRTech landscape has traditionally been characterized by tedious and manual processes prone to mistakes, fatigue, and biases. Recruitment, in particular, is a high-stakes area where errors can be extremely costly. These startups are working towards making it efficient

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

News and Trends

Local-Only Quota Will Hurt Investment and Migrant Workforce Sentiments

Political analysts often suggest that these moves are made to attract votes