Get All Access for $5/mo

4 ways to ignite innovation in your organisation The roadmap has to be continuously defined on what ideas you are going to be working on to make sure that you sustain your leadership in the market.

By Entrepreneur India

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Nowadays, innovation is no longer associated with something big and disruptive, it can be a small thing that makes difference either in increasing revenue, minimising cost or enhancing customer satisfaction. Here are 4 ways in which you can ignite innovation in your organization:

Identify the problems

It is very important for entrepreneurs to identify the problems in their businesses. Of course, solving those will require engaging of minds, but problems and issues in business lead to innovation.

Find the right people

Entrepreneurs cannot be the only innovative person in the company. The general trend teaches us to be like someone else instead of being different. Hence, it is crucial for entrepreneurs to find people that buck this trend and can actually think innovatively when our ecosystem itself does not support innovation.

Moreover in the corporate world, you can only do three things – you can create or maintain or destroy something. To innovate, it is important in every business that the entrepreneur must ask himself and his team members that whether they are helping in creating something or maintaining something or destroying something. Understanding this can help you innovate more efficiently.

Focus on core business

As a business scale up, it looks for brighter areas of growth. However, it is critical entrepreneurs to do soul-searching as to what are their core businesses. They must not divert from the core competence of their businesses. This can be retained by looking at what customers require. Money will be made only when customers see value in your product or service and are willing to pay for that.

Furthermore, smaller the organisations the better it is to think, collaborate and innovate. But as you start growing, things become a little complex. There are always two sets of people – thinkers and doers, and businesses have to put them into their respective frameworks.

Change constantly

Innovation today is all about constant change – what is the next thing and idea – unlike earlier when you can grow for a long time on a single innovation. It is like vegetables which if grown today, will stale tomorrow. Entrepreneurs should be obsessive about innovation. The roadmap has to be continuously defined on what ideas you are going to be working on to make sure that you sustain your leadership in the market.


Trendy or Timeless — Which Is Best to Grow Your Business?

Everyone wants a viral moment, but it's only temporary. Memorable brands harness ephemeral trends to resonate beyond the moment.

News and Trends

RBI's Digital Rupee: What's the Status and Where is it Headed?

Notably, in its annual report, RBI hinted that CBDC was gradually gaining traction in the retail segment

News and Trends

India's AI Advancements in 7 Science Fields: Golden Age Yet to Come

Investors and startups in India are focusing on the seven wonders of science: the brain, the mind, evolution, the quantum world, our planet, the universe, and life itself

Business News

SoftBank CEO Says AI 10x Smarter Than Humans Could Be Here in a Matter of Years

SoftBank CEO Masayoshi Son spoke to shareholders during the company's general meeting on Friday.

Business News

Amazon Is Thinking About Charging Extra for AI Alexa

"Hey Alexa, how much are you going to cost?"

News and Trends

Zomato in Talks to Acquire Patym's Vertical Business Worth INR 1,600 Crore

Zomato reports talks to acquire Paytm movies and Paytm insider verticals worth INR 1,600 - 1,750 crore.