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5 Easy Tricks That Can Help SMEs Enhance Sales A good businessman is one who keeps a regular track of sales and looks for ways to enhance them..

By Komal Nathani

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Even after applying certain gimmicks, I am not really able to grow my sales? Despite following current trends, I am not getting customer attraction? Is there any universal idea to gain an average basis sale? These are the questions which play a juggling act 365 days in the mind of every business person.

A good businessman is one who keeps a regular track of sales and looks for ways to enhance them. As businesses run on the basis of its profit and growth rate, every small and global level business owner wonders what to come up with next. Since the profit depends on the everyday sales of products. Therefore, the elementary formula to regulate a successful business venture is to keep powering sales, no matter what comes or goes in market.

Whether it's an online venture or an offline one, these sales tricks can be applied in any stream of business to manifold the figure of sales. Let us take a look at the 5 most cost-effective tips to enhance the sales in the current phase of demonetization in country.

  • Do not overlook pricing strategy

As the change in government and monetary policies, is inconstant, a workable pricing scheme becomes a constant worry for the SME owners. With the plenty of marketing strategies in mind, pricing often gets overlooked by many entrepreneurs. As good pricing scheme can never be explained precisely, a try and test method should be one's priority in any stream of business. There is no harm in trying out hunches with prices in business at the right time. One should keep experimenting pricing schemes acknowledging the in-depth analysis and trends.

  • Focus on effective consumer engagement

Reaching out to customers and getting their review back on your product is one of the very coolest things with which any business can do wonders. An entrepreneur should keep an eye on the consumer engagement as to get their direct account of taste and preferences, what do they require and what can make their job easier etc. An effective consumer reach can turn potential customers to regular customers. Interaction with consumers is important and easy in today's era as there are myriad of cost-effective tools which can help you connect with buyers on the same platform.

  • Reinvest profits

The other effective way to enhance sales is to reinvest profits in various other ways. The golden rule of every successful businessman is to "invest where there is a possibility to get more in return." It's the tried and tested method by successful business persons who are the inspiration of you and me and everyone. To ensure an average increase in sales every month, the profits should be re-invested in R&D process or in some other area to gain even larger profits, and that's how businesses explode growth in financial results.

  • 'Uniqueness' rules the market!

A unique idea in business can rule the market if it has executed well. No matter what product you're launching, it should have a unique angle to it. A buyer always looks up for something which is differentiating the product with others.

  • Buck up employees with great offers

As great deals and offers spur consumer approach and sales in business, so is the case with employees. The great offers to buck up employees get back great sales in return, which always boost the healthy environment within the company. The employees in the office play a crucial role in branding the image of company as no-one can deny the fact that the word of the mouth publicity is the strongest medium to catch more eye-balls.

Komal Nathani

Former Correspondent, Entrepreneur Asia Pacific

A firm believer of hard work and patience. Love to cover stories that hold a potential to change the momentum of business world. Currently, a part of all-women web team of Entrepreneur’s Asia Pacific edition to jig the wheel of business journalism!

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