You can be on Entrepreneur’s cover!

Freshdesk Buys Social Customer Service Startup Airwoot Airwoot is the company's fifth acquisition in the past 12 months.

By Sneha Banerjee

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

FreshDesk, a cloud-based customer service software provider, said on Wednesday that it would buy social customer service startup Airwoot.

Airwoot uses machine learning to help brands deliver high-speed customer service on social media. Airwoot marks Freshdesk's fifth acquisition in the past twelve months and aims to deepen the company's social support capabilities.

Freshdesk, backed by ace investors like Accel Partners, Tiger Global Management and Google Capital, has been on acquisitive spree over the last twelve months. Freshdesk's acquisitions include Framebench, 1CLICK.io, Konotor and Frilp.

Airwoot uses machine learning to automate the process of identifying conversations on social media that require immediate attention, such as queries, grievances and incidents. Its

sophisticated algorithms even predict when a conversation is likely to go viral and can alert companies to act.

"Airwoot's constantly evolving technology continues to help us listen to our customers and provide a great experience," said Sushant Kumar, Associate Director, Marketing at Snapdeal.

"Delivering customer support via social media continues to be a challenge for many companies given the high volume of noise in the medium," said Girish Mathrubootham, Founder and CEO of Chennai based Freshdesk.

Airwoot was founded in 2012 by by a team of PhD dropouts lead by Saurabh Arora. The startup raised investment from Kae Capital in 2013. The company was part of the eighth batch of the The Morpheus accelerator.

At Freshdesk, the Airwoot team will be focused on enhancing the company's current social media offerings.

Sneha Banerjee

Entrepreneur Staff

Former Staff, Entrepreneur India

She used to write for Entrepreneur India from Bangalore and other cities in South India. 

News and Trends

IT Firm Happiest Minds Technologies Acquires Macmillan Learning India

The deal will likely be finished by April 30 and will cost INR 4.5 crore.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Health & Wellness

How This Millionaire Investor Overcame Opioid Addiction to Become the World's Fastest Marathoner Over 50

Ken Rideout shares five invaluable lessons for achieving peak performance physically and mentally.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Starting a Business

6 Effective Funding Strategies for Startups

Navigating startup financing is complex. Entrepreneurs find themselves at the crossroads of innovation and survival, where a single decision can either fuel their dreams or extinguish their aspirations. Here we look at six ways you can finance your startup to support your business for long-term success.