Get All Access for $5/mo

Soon, Corelle India Will Expand Its Online Presence The brand will be available on e-commerce sites such as Tata Cliq Luxury, Paytm Mall, among others by March first week. The company will also introduce drop shipment facilities

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Corelle

Corelle Brands LLC, an instant brands company, is an universal pioneer in the segment of cookware. The company is into manufacturing and marketing kitchenware offerings worldwide. The brand has its headquarters in Rosemont, Illinois.

The company is dedicated to leverage its target audience in India by providing them with new launches, greater online and offline presence.

In order to cater to the growing demand of Corelle products in India, the brand plans to expedite its e-commerce presence. "We are currently present on Amazon, Flipkart and we further plan to expand to e-commerce platforms like Tata Cliq Luxury, Paytm Mall, among others. We will be live on these new platforms by March first week," said Amit Kararia, consultant of south Asia, representing Corelle India.

The brand is also planning to introduce drop shipment. "We will also be having drop shipments arrangements with Reliance retail stores and Nykaa," Kararia added.

The pandemic-induced lockdown has pushed people to shop online. The brand witnessed an overall increase of 40 per cent sale on its e-commerce channels. Almost 25 per cent of its business comes from e-commerce.

"Business from e-commerce sites grew by more than 40 per cent during COVID-19 as people were honing their culinary skills. People invested in upgrading their crockery sets. Basically, the entire dining experience levelled up."

Although traditional and modern trade suffered due to COVID-19, the online sale compensated the loss. "The offline business went down by 30 per cent across India, during COVID-19 times," he added.

The brand has recently joined hands with Stone Sapphire as its sole distributor in India. "Earlier, Corelle India did not have freshness on the shelf. With Stone Sapphire coming in, we are launching 20 new designs in the market. This will bring freshness and will expedite the process of expansion."

With an eye on expanding product reach among Indians, the brand is banking on its small electric kitchen appliances (SEKA). These include instant pot, air purifier, air fryer oven and air fryer. "This will be our pillar of growth in India. The SEKA products have already been ordered and we are waiting for the shipments to come in. The products will be available in India by March end."

The company is also looking forward to its make in India initiative by 2023. "The products will be for Indian customers by Indian designers."

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Side Hustle

At Age 15, He Used Facebook Marketplace to Start a Side Hustle — Then It Became Something Much Bigger: 'Raised Over $1.6 Million'

Dylan Zajac, now a 21-year-old senior at Babson College, wanted to bridge the digital divide.

Business News

OpenAI Just Released Its Text-to-Video Generator, Sora. Here's How the New AI Could Impact Small Businesses and Creators.

Sora has a variety of use cases for businesses, from social media campaigns to video creation.

Money & Finance

8 Unconventional Ways to Cut Costs in Your Business

Here are eight cost-saving strategies that no one talks about.

Business News

'Faster, Smarter, and More Relevant': Reddit Tests AI That Combs the Site For You

The AI is like a blend of Google and ChatGPT, tailored specifically for Reddit.

Leadership

Want To Be A Better Coach At Work? Start With These Unexpected Insights

I had many coaches outside of business teach me invaluable lessons about developing people.

Starting a Business

10 Traits of Successful Entrepreneurs That Investors Love (Even If They Seem Like Jerks)

This article explores a thought-provoking question: Why do many successful entrepreneurs exhibit traits that might label them as "jerks?"