What Makes Happiness the Greatest Accomplishment: Hear From the Best Ask music and fashion entrepreneur Charles Kieu, a.k.a. Evaded, what his greatest accomplishment is, and he'll tell you straight: happiness!

By Shishir Jajoo

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Handout
Charles Kieu

A life without direction, ambition or accomplishment would be an extraordinarily impoverished and unsatisfying life to lead. Perpetually striving to be better, continually challenging ourselves, and overcoming obstacles is a fundamental aspect of being human. It is our accomplishments that define and inspire us to reach greater heights. Yet ask music and fashion entrepreneur Charles Kieu, a.k.a. Evaded, what his greatest accomplishment is, and he'll tell you straight: happiness!

"If what you do for a living makes you happy, then there's no better accomplishment," explained Charles Kieu. "So many people commit themselves to roles and endeavors that make them miserable purely because it makes them a lot of money. Now, although they may have the big house, fast car, designer wardrobe, and all the rest of it, they are still miserable as sin deep down. Material wealth may be an accomplishment, but personal happiness is the greatest accomplishment of all."

As a first-generation immigrant, Charles Kieu is no stranger to struggle. He realized from an early age that if he wanted to stake his claim on the American dream, he would need to eat, breathe, and dream hard work. Yet, as he grew his business empire, he never lost sight of what, to him, was the greatest prize of all: happiness.

Charles Kieu explained, "I'm a product of an urban environment, so naturally, as I grew, my interests were in streetwear and street culture. Those things make me happy, and so I thought if I could make money from them, that happiness would be ten-fold. I never considered doing something just for a financial return. I've got to believe in it 100 percent, or it just won't work."

Charles Kieu's track record to date comprehensively proves that his belief in what he's doing works wonders. His store, Cookies N' Kicks, is one of the largest sneaker and resell stores in Los Angeles. As the manager of the breakthrough artist KillVal, he is proving his versatility and business acumen in the music industry. As he points out, "The feeling of accomplishment in any field is a great feeling. But if the journey you've made to get to that point makes you happy, then that's the best accomplishment of all."

Side Hustle

How to Build Endless Passive Income With This Simple Online Hustle

Autopilot stores aren't just income streams. They are passports to freedom, flexibility and finally working and living on your own terms.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

JPMorgan Is Now Valued More Than Its 3 Largest Competitors Combined: 'We're Quite Cautious to Just Declare Victory'

JPMorgan is worth more than Citigroup, Bank of America, and Wells Fargo all put together.

News and Trends

Aavishkaar Foundation and Next Bharat Ventures Join Hands to Empower Grassroots Entrepreneurs

The initiative aims to develop a strong pipeline of ventures that address local challenges in sectors such as agriculture, rural supply chains, financial inclusion, and waste management.

News and Trends

Govt Launches Free AI Training for 10 Lakh People, Focus on Village-Level Entrepreneurs

Union Ministers highlighted the CSC network's rapid growth from 83,000 to 5.5 lakh centers, emphasising AI training, IRCTC services, and state integration to further empower digital access nationwide.

Technology

Zoho Bets Big on AI with Proprietary Large Language Model, Agents

Currently, India is Zoho's second largest market by revenue which grew 32 per cent in 2024 and at a CAGR of 51 per cent for the last 10 years