Digitising Metal Trade First-generation entrepreneur Pulkit Baldev turned engineer-operator built Metalbook into profitable, fast-scaling digital metals supply chain platform leader.
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Pulkit Baldev's journey into entrepreneurship did not begin with a family legacy of business. Growing up in a family where his father spent most of his life in a service role, Baldev became a first-generation entrepreneur by choice and conviction. Today, as the co-founder of Metalbook, he holds the highest number of shares in the company.
An engineer by training, he completed his B.Tech in Electronics and Communications Engineering from Delhi Technological University, and then a postgraduate degree from IIM Shillong. His academic path soon led him to Tata Steel, where he joined after receiving a pre-placement offer. Over three years, the experience immersed him in the realities of the metals and industrial ecosystem. "That phase gave me hands-on exposure and a learning base I could not have built otherwise," he shared.
The idea for Metalbook took shape during this period. Baldev recalled, "I realised I was spending more time on documentation than doing what I actually loved." That moment planted the seed for a digitised supply chain platform tailored to a fragmented industry.
Founded in 2021 with two other co-founders, Metalbook was built as a full-stack supply chain platform connecting buyers and suppliers in one place. The platform focuses on visibility, quality material options, and value-added services for consumers, while opening broader selling opportunities for producers.
Over time, Metalbook found strong traction in the infrastructure sector, working on projects across the country and engaging with companies such as DLF, KEC Infra, GR Infra, and BL Kashyap. The platform claims to have crossed INR 1,500 crore in GMV and employs over 175 people.
The year 2025 marked an important chapter. Metalbook launched new product lines, entered new markets, and introduced its Solar division after months of piloting. It also expanded into non-ferrous metals, bitumen, and international markets. "Financially, Metalbook has maintained consistent EBITDA profitability and expects net profitability to strengthen in the coming months," Baldev mentioned.
Looking ahead, Baldev remains focused on steady growth rather than headlines. "We are constantly exploring new geographies and value-added services," he ended.
Facts:
- Name and Designation: Pulkit Baldev, Co-founder
- Age (as on February 1, 2026): 31
- Number of Co-founders: 3
- Number of Employees: 175+
- Year of Inception: 2021
- External Investors: Rigel Capital, Foundamental, Axilor Ventures, RTP Global, etc
