How This 32 Year Old Scion is Weaving a New Chapter For Family's Legacy Yogesh's technical knowledge and expertise in international marketing has taken the company to even greater heights.

By Sugandh Bahl

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

YOGESH CHAUDHARY l 32 l DIRECTOR, JAIPUR RUGS

Yogesh had no intention to join the family business till his father landed in a major crisis and needed a helping hand. Eventually, his technical knowledge and expertise in international marketing took the company to even greater heights. In fact, Yogesh is the sole mind behind taking the company to over 50 countries within nine to 10 years. An innovator at heart, Yogesh had assembled a computer at his father's office during his school days. He even took care of the IT issues.

"The office godown was very close to our house. I literally grew up there, it was more of a playhouse for me," says Yogesh. His entrepreneurial abilities and deep knowledge of the rug business, qualities which were instilled in him as he grew up in a business environment, helped Jaipur Rugs to position itself as the global leader in the sector. Today, the company marks an annual turnover of over Rs 150 crore. Very recently, they have launched a new range of rugs in Paris - Tattavam, designed by Gauri Khan. This collection blurs the barriers between urban luxury and the simplicity of the village life. "Later this year, we are even planning to launch it in India," says the scion. In the years to come, they will be curating spaces in form of art galleries rather than regular commercial spaces. The end game for Jaipur Rugs has always been to preserve and revive the traditional practice of weaving rugs, without compromising on quality.

"THE OFFICE GODOWN WAS VERY CLOSE TO OUR HOUSE. I LITERALLY GREW UP THERE, IT WAS MORE OF A PLAYHOUSE FOR ME."

(This article was first published in the June issue of Entrepreneur Magazine. To subscribe, click here)

Sugandh Bahl

Former Feature Writer, Entrepreneur India Magazine

Journalism has been in my roots since my school days. Beginning with a content specialist at CRY organisation to landing up being a Feature writer/correspondent at The Entrepreneur Magazine, life has experienced ups and downs fairly well. A foodie by nature and pet over at heart, currently I am thoroughly enjoying my tenure at The Entrepreneur!

Related Topics

Starting a Business

7 Lessons I Learned From Selling a 6-Figure Blogging Business

Here are a few critical lessons from my experience building and selling a successful blogging business.

Leadership

If You Want People to Follow You, Stop Being a Boss — 8 Steps to Truly Effective Leadership

Understand the key differences and embark on the journey from boss to leader with these eight vital steps. This article unveils how to inspire and lead teams with passion and purpose.

Side Hustle

Anyone Can Start a Passive Income Side Hustle For Easy Money — But Only If You Know These 5 Essential Tips First.

The rise of digital automation technology has made starting a passive income side hustle easier and more accessible than ever before.

Entrepreneurs

This Unique Social Startup Helps in Offsetting Carbon Footprint

Verdoo, a free online tool, helps consumers fight climate change through online shopping

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

News and Trends

The Relevance Of MRP In Modern India

There have been longstanding debates in the country about the efficacy of MRP