Get All Access for $5/mo

Ajinkya Firodia Feels Blessed to Have Been Formally Invited by His Father to Run The Legacy Ajinkya's working style is not very different from his father, however, unlike him, Ajinkya likes to do the same thing again and again till he achieves perfection

By Sugandh Bahl

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

AJINKYA FIRODIA l 37 l MANAGING DIRECTOR, KINETIC & MOTOROYALE

After completing his studies, Ajinkya worked with JP Morgan for two years, to get a hang of working in a corporate environment. Later, his father formally invited him to join the family business via email stating that he wishes Ajinkya should be a part of their further extension. "During my college years, many of my friends rode kinetic motor vehicles. I was quite proud of the fact. Having received the mail, I decided to take a plunge into the business," says the 37-year-old. Post the six-month training, he joined the marketing department. He traveled extensively to strengthen the dealer base and managed to add 150 new dealers to the existing dealer base. Under his purview, products like MV Augusta, Blaze, FSYM Flight etc. were launched. Between 2009 and 2015, he took over the kinetic engineering department, which started building auto components.

"Continuous reinvention has been a challenge because we are a 20-30-yearold company and have to deliver new stuff every season to stay ahead of competitors," says Ajinkya. His working style is not very different from his father, however, unlike him, Ajinkya likes to do the same thing again and again till he achieves perfection. His father, on the other hand, has been a technical wizard, who kept innovating on a rush. He believes that businesses should be about creating new products, whereas Ajinkya believes creation is essential but not as important as managing your cash flow efficiently. Further, Ajinkya has come up with various collaborations on board, major being the Norton joint venture. "Also, we would definitely want to launch a 300-500cc motorcycle," says Ajinkya.

Sugandh Bahl

Former Feature Writer, Entrepreneur India Magazine

Journalism has been in my roots since my school days. Beginning with a content specialist at CRY organisation to landing up being a Feature writer/correspondent at The Entrepreneur Magazine, life has experienced ups and downs fairly well. A foodie by nature and pet over at heart, currently I am thoroughly enjoying my tenure at The Entrepreneur!

Culture

The Best Work-From-Home Jobs That Actually Pay Well in 2024

If you're tired of commuting to an office and want to work remotely, consider one of these high-quality, work-from-home jobs.

News and Trends

Amul's MD Jayan Mehta On The Growth of the Company And Its Global Expansion

Gujarat Cooperative Milk Marketing Federation, which sells dairy products under the Amul brand, recently introduced fresh milk in the US market as part of a partnership with the Michigan Milk Producers Association. Now, the organization wants to increase the range of items it offers

Marketing

5 Ways ChatGPT Will Impact Digital Marketing

ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.

Business News

Apple Is Working on Making Its $3,499 Vision Pro More Affordable — and Mainstream. Here's How.

Apple's product is at least three times more expensive than Meta's version.

News and Trends

AI PCs: Demand In India To 'Pick Up From 2025'

In India, the growth in artificial intelligence (AI) PCs will be driven by increased adoption by enterprise users, startups and IT organizations. The Microsoft Surface Copilot+ PCs will be launched in India very soon, said a top executive of Microsoft

Science & Technology

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

With the recent developments in AI and the popularity of ChatGPT, you may want to integrate AI into your marketing practices. Find out how.