The Fintech Simplifiers EaseMyDeal is an integrated fintech platform simplifying payments, credit, investments, and deals while connecting users, merchants, and financial services seamlessly.

When Gaurav Chhatwal and his two co-founders incorporated the company in 2017, they weren't chasing the next shiny FinTech trend. They were trying to solve a quieter, more persistent problem: money in India had gone digital, but it hadn't become simpler. The consumer-facing platform, EaseMyDeal, officially launched in 2021 after several years of groundwork in product, compliance, and partnerships.

All three founders are first-generation entrepreneurs, holding equal ownership in the company. Before EaseMyDeal, they had built complementary skill sets across technology, business development, digital marketing, and operations. Those early professional experiences offered a front-row seat to how scale is created and how it often collapses when fundamentals are weak. "Strong businesses aren't built on ideas alone," Chhatwal explains. "They're built at the intersection of technology, execution, and user trust."

That belief shaped the way EaseMyDeal was structured from day one. Technology and product were designed with stability, security, and scalability in mind; business and growth focused on partnerships, performance, and monetisation; and operations were built to handle compliance, scale, and customer experience. Today, the founders work closely with a team of over 70 professionals across IT, Business, Marketing, Operations and Risk, running what Shah describes as "a profitable, high-volume FinTech platform built for the long term."

The founding insight behind EaseMyDeal emerged from a simple observation. Indian users were managing recharges, bill payments, credit scores, loans, investments, travel bookings, rewards, and offers across multiple apps each solving a sliver of the problem, but none addressing the full financial journey. At the same time, merchants and brands struggled to reach users with relevant, transparent deals at the right moment. "The network was fragmented," Sehgal notes. "Value was being lost on both sides."

That led to the platform's defining idea: what if one unified framework could make every financial transaction and decision easier, smarter, and more rewarding? Rather than positioning itself as a single-use app, EaseMyDeal was designed as an integrated FinTech platform, one that mirrors how people actually manage money in real life.

That model has scaled steadily. As of January 2026, EaseMyDeal has crossed 4.5 million registered users, with 8–9 lakh monthly active users. The platform processes over 50 lakh transactions annually, with cumulative GMV exceeding ₹11,000 crore, a signal of deep user trust in handling both high-frequency and high-value financial activity. Strategic partnerships with ICICI Bank, Axis Bank, LIC, SBI Cards, OTTplay by HT Media Labs, and Augmont Gold have further strengthened its multi-sector offering.

Unlike many consumer FinTechs, EaseMyDeal is profitable and fully bootstrapped, operating with positive cash flows. From the outset, monetisation was built into every vertical from payments and credit discovery to digital gold and enterprise solutions. That discipline, the founders believe, is now a strategic moat. "Profitability gives us control," Chhatwal adds. "We can reinvest where it matters without being forced into short-term decisions."

Looking ahead, the next phase of growth will be driven by expanding from a consumer platform into commerce and payments infrastructure for businesses. In India, EaseMyDeal is scaling its merchant and marketplace network, enabling businesses to create digital storefronts, manage payments, and access high-intent users directly. Internationally, the company has begun launching merchant solutions in select markets where digital payments are growing faster than merchant enablement.

Facts

• Number of Co-founders: 3
• Number of Employees: 71
• Year of Company Inception: 2017
• Platform Launch: 2021