Nearbuy Co-founder Unveils 3 books That Inspired him Books that changed Ankur Warikoo completely.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

Ankur Warikoo is the Co-founder CEO at Nearbuy (formerly Groupon India). He holds a Management degree from the Indian School of Business. He also holds a Master's degree in Physics from Michigan State University. Here he shares books that always inspired him.

Rework- by Jason Fried & David Heinemeier Hansson

This book changed me completely. It reflects the new age of work, especially for entrepreneurs, where past notions are challenged. My two best parts of the book are "Everything is Marketing" indicating that every single interaction with a customer is marketing, not something that is a department's KPI, and "ASAP is poison" – laying emphasis on the fact that false urgency almost always leads to wrong results.

Hard Thing About Hard Things - by Ben Horowitz

This is the naked truth about entrepreneurship. The book tells you that the world of entrepreneurship is not glamorous at all. It is really hard and unusual for someone to even choose the entrepreneurial path. But some people do and so did Ben Horowitz. He shares his story, and it is amazing how much I relate to it each time I read the book. Have read it seven times already and whenever I am struggling with a question, I refer to portions of it.

Zero to One - By Blake Masters & Peter Thiel

Peter Thiel is what I call a "theorizer." He has the ability to convert his experiences into theory and share it in a way that seems like a course. That's what Zero to One is all about. It is like a how-to-guide for start-ups, focusing on what is important by breaking several myths. I personally loved the "Building a Monopoly" section that suggests that going after a really big market isn't as valuable as building a monopoly in the market you are in.

This article first appeared in the Indian edition of Entrepreneur magazine (April 2016 Issue).

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Punita Sabharwal is the Managing Editor of Entrepreneur India.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

No Outsourcing, No Shortcuts: The Rise of One of the World's Most Self-Reliant Business Groups

Nowhere is this more evident than in sectors like agriculture, logistics, and manufacturing industries, where the journey from raw material to finished product spans vast networks and countless hands.

News and Trends

Yulu Raises INR 25.7 Cr from Magna in Series B Round

The funding arrives at a key moment for the Bengaluru-based company, which is witnessing strong demand for its electric two-wheelers, especially in the last-mile delivery sector.

News and Trends

Samarsh Capital, Vyom Partners, Blue Lotus Lead INR 50 Cr Investment in Sai Parenterals

The fresh capital will be used to fuel its global expansion strategy, including acquisitions in regulated markets, enhancement of its manufacturing footprint, and diversification of its product portfolio.

News and Trends

Reliance Retail Launches FMCG Brand 'Independence' In Gujarat

Independence includes diverse categories such as staples, processed foods, beverages, among other daily essentials

News and Trends

India's Battery Market Powers Up; EV Boom Sparks a $20 Billion Surge

With fuel prices climbing and air quality in urban centers continuing to deteriorate, both individuals and businesses are transitioning to electric alternatives