How to Create Snowball Effect with Digital Marketing Strategies Social media and mobile apps are seen to play a big role when it comes to advertising a product

By Chirag Prajapati

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First, let us try to understand the meaning of Snowball Effect. Snowball Effect can be described as an action which grows both in significance and size with time. For instance, imagine a snowball rolling down the slope of a hill. Doesn't it get larger and larger as it keeps on coming down and more snow gets collected? It becomes very big and powerful, and moves with a lot of speed. In the same way if an idea has the power to create powerful cascading of speed, it is a boon in digital marketing.

Social media and mobile apps are seen to play a big role when it comes to advertising a product. Studies have shown that online forms of marketing have gained a lot of momentum, and show no signs of slowing down in the future.

Rise of Digital Marketing Agencies

India has seen the rise of many digital marketing agencies in recent times. Companies have realized that online platforms are the best ways to deliver products to customers. It becomes more appealing in that way; and sales of a company are driven better. Hence, snowball effect includes adapting a good digital marketing policy so as to make a product very sought after and successful.

The key is to put out your brand in front of as many potential customers as you can. You can increase your clientele if your marketing strategy has a unique appeal.

Create Cascading Effect with Brand

Originality and uniqueness appeal to people more nowadays. A cascading effect is all that is needed to make a brand famous. Simple sharing of posts on social media also proves to be revolutionary when it comes to building one's customer base. Build your marketing strategies in such a way that your posts on social media about your products are close to viral. Think about what makes your product unique. How do you want to sell it to your customer? Make sure you offer something which is different from other companies in the same sphere.

Keep Marketing Strategies Simple

Earlier, marketing was a relatively simpler process. Simple strategies coordinating with mailing lists were enough. But now these simple steps are not enough. Nowadays, there are a number of companies catering to the same kinds of needs. For instance, there are a number of online shopping portals in India like Amazon, Flipkart, Shopclues, and so on. But only a few of them are popular. Work towards creative ways to attract customers. If you give them something to ponder upon, they will definitely like it. Do not make marketing strategies too complicated. Simple ones go a long way. Just make sure your content is unique.

Competition is Global

It is of essence to understand that competition is not limited to the local sphere today. There are hundreds and thousands of the same kind of companies thriving all over the world. Globalisation has made the world a lot smaller, but at the same time, it has made competition among companies even more intense. Only the fittest survive in today's market. Digital marketing strategies must include updated information and must create marketing approaches which tend to show a product as genuinely having an edge over the others of its kind.

Role of Specialised Agencies

Nowadays, the specialised agencies in digital marketing like SEO service business platforms are growing exponentially. Those are no longer small-scale business enterprises; rather they are big sought after companies who provide world-class facilities of digital marketing. They are always up-do-date with the recent developments around the world, so that they can work on making their services one of a kind. Such efforts definitely yield good results. The online rendezvous gives good returns.

Chirag Prajapati

Co-founder, Digikonn

Chirag is a Co-Founder of Digikonn, a digital marketing company rendering their services in the areas of branding, contents strategic planning, digital marketing and conversation rate optimisation. Chirag, with an experience of 7+ year in the IT industry as senior digital marketer, has rendered his services to various industry verticals as a digital marketing consultant and thought provoking articles on various channels are there to his credit.

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