Digital Media and Gaming to Lead the Indian M&E Industry The digital segment in Indian media and entertainment industry is projected to reach INR 621 billion by the financial year 2024, says a report

By Shipra Singh

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Spurred by increasing content consumption, thanks to smartphones clubbed with dirt cheap data, over-the-top (OTT) video and audio segment of the Indian media and entertainment industry (M&E) has seen a compounded annual growth (CAGR) of 38.5 per cent between FY2015 and FY2019, touching INR 17,300 crore in FY2019, according to India's Digital Future: Mass of Niche's, a report by KPMG India.

According to the report, the OTT or digital segment in the Indian M&E industry has witnessed highest growth compared with other segments such as television, films, animation and VFX, gaming and music, among others.

However, in terms of total revenue, television continues to be the largest entertainment medium, with print and films at second and third positions, respectively. But, in the next five years the scenario is expected to change with digital media and gaming taking the lead, shows the report.

The digital segment is projected to reach INR 62,100 crore by FY2024, to become the second-largest segment in terms of total revenue. At the same time, the gaming segment is expected to grow the highest at a CAGR of 32.2 per cent between FY2019 and FY2014.

Focus on Regional Content

Affordable data is only one aspect of greater Internet inclusion in India, says the report. Increasing regional content, spurt in rural penetration, cheaper smartphones and better gender parity with more female viewers consuming content are some of the other factors that are influencing the growth of digital media in India.

Related Read: Besides Cheap Data, What is Driving Online Content Consumption in India?

"The support for growing digital infrastructure and a focus on personal content consumption has set the scene for M&E sector to produce more content than ever before across different language and genres," said Umang Bedi, president, Dailyhunt, in the report.

Source: KMPG Report

Above all, growing regional focus of more and more OTT platforms is set to drive digital consumption in India. "Content in regional languages has been restricted to select movies along with a handful of original shows, if any. However, dubbing has emerged as an effective tool for players to quickly expand the breadth of original and movie content available across multiple regional languages such as Tamil, Telugu, Bengali, Kannada, Malayalam and Marathi. For example, Prime Video has dubbed popular Hindi originals such as Inside Edge and Breathe in Tamil and Telugu. In addition to originals, Prime Video has also tried to increase depth in their regional library by dubbing English movies such as Alpa and Rampage, among others, in Tamil and Telugu. Similarly, Hotstar has used dubbing to launch the Hindi web-series Criminal Justice in six regional languages—Tamil, Telugu, Kannada, Bangla, Malayalam and Marathi," the report stated.

Shipra Singh

Entrepreneur Staff

Freelance Journalist

Now a freelance journalist, ealier steered the Wealth section on the Entrepreneur website, covering everything finance. Previously a personal finance reporter at The Economic Times and Outlook Money.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics


International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

Business News

Want to Start a Billion-Dollar Business? Look to These Two Industries, Which Have the Most Unicorn Growth

During a tough fundraising year overall last year, the value of cybersecurity and AI unicorns saw double-digit growth.

Business News

A 29-Year-Old CEO Quit Microsoft To Build His Startup — And Just Scored A Deal on Shark Tank

Aabesh De tapped into a niche need during the pandemic and founded Flora, a houseplant care startup.


Jon Taffer's 10% Rule Is the Productivity Hack That Could Change Your Life

The "Bar Rescue" superhost is back with a new season and a new crop of hospitality businesses in desperate need of tough love.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Airbnb Renter Discovers Hidden Door, Says Police Confirm There's a Secret Unit Upstairs With 'Surveillance': 'A Terrifying Experience'

One bride-to-be was in for a not-so-welcome surprise when she discovered a secret door in her Airbnb rental.