📺 Stream EntrepreneurTV for Free 📺

How to Grow a Powerful Brand Through Podcast ? The power of podcast lies in the fact that you can ask public figures to speak to your audience.

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


While podcasts have been around in the west for several years, the Indian audience is now finally tuning more to this medium. No doubt, the podcast has a niche audience but it can definitely do well if utilized correctly. With the increase in Indian smartphone users, this audio medium is slowly and steadily gaining exposure. For many budding entrepreneurs, it is the best source for gaining inspiration and skills. Some companies have also joined the podcast revolution to build their brand and expand their community. It is one of the easiest channels to share a message and increase the brand presence. Unlike other platforms, one can't skip the advertisement in the podcast, so it also makes sure that the listener hears about your brand.

Entrepreneur India spoke to experts to know few tips for building a powerful brand through the podcast.

Identify the Target Audience:

According to Amit Doshi Founder of Indus Vox Media or IVM Podcast, the content must be the primary objective of the podcast. It cannot be an infomercial for the brand.

"It's essential the brand identifies its target audience and whether they are the kind of audience who will listen to a podcast. Find out if the brand is targeted towards digital natives (a person born or brought up during the age of digital technology)? There is a trend of digital natives using ad blocking software limiting their exposure to marketing messages, a podcast is a great place to get that messaging out," he said.

Create Awareness:

There are many advantages of the podcast so it is always important to create a remarkable content that can engage your audience.

Amit feels a podcast is a piece of content created for the brand so marketing it aggressively is essential.

"There are many podcasts available in the world, so always make sure you create an awareness of a branded podcast," he added.

One of the best parts of building a podcast is the credibility it can add.

Promote Your Podcast:

Jesse Kay, Speaker & Podcaster suggests to cross-promote multiple social media platforms in the episode.

"For example, a podcaster could mention their social handles during an episode of the show or post a clip on their social channels every time an episode goes up. In addition, Network, Network, and Network. The power of a podcast is that you can ask large public figures to speak to your audience. This gives massive leverage as you are providing value for them to connect with your own audience," shared Kay.

Kay is currently working on his podcast 20 Under 20's and has amassed 2,00,000 listens.

Be Consistent:

2017 was definitely the breakout year for podcasts around the world.

Neil Patel, Host of the Indian Startup Show (A weekly podcast about Indian entrepreneurs) emphasized that it's a great time for brands to create a podcast.

" Always be consistent. If you say you do a weekly podcast then do a weekly podcast, that way you can build loyalty with your listeners. Also, make sure to integrate your brand into your existing channels like social media, newsletter, website etc. For big brands, podcasts open up new content marketing opportunities, allowing them to connect with their audience on a more intimate level, thereby can add value to a brand. At this moment, very few brands are doing this, but that will change as more brands realize the advantages of getting involved," he added.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


5 Ways Solopreneurs Can Scale Their Business Through Collaboration

Our culture loves to perpetuate the myth that entrepreneurs must go it alone. But for many, the path to success is found in collaboration.


Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.


I Quit! You Just Don't Know It Yet — How to Stop Disengagement and Ensure Your Employees Remain Vibrant and Productive

Disgruntled or disenchanted employees are giving up and doing the minimum at their jobs. Are people quiet quitting on you?


How to Harness the Power of Authentic Storytelling to Become a More Effective and Inspiring Leader

Storytelling enhances business leadership by inspiring a culture of authenticity and trust through sharing relevant personal stories.