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You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster.
Business Ideas
70 Small Business Ideas to Start in 2025
We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.
Business Ideas
Want to Build Your Business Faster? This Neuroscientist Has a Strategy: You Must "Learn in Public"
It's a great way to get early feedback, increase your creativity, and build your network.
Marketing
Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand
Yes, you can afford influencer marketing. Just follow the Olipop model.
Starting a Business
Smart Entrepreneurs Don't Leap Without Looking — Here's How to Strategically Approach Starting a Business
Think you're ready to act on your next big idea? Read this first.
Thought Leaders
The Death of the Creative Agency – and What's Rising in Its Place
The traditional creative agency is collapsing. Those who embrace change, grieve the loss and adapt will find themselves not just surviving but thriving in a world that moves faster than ever.
News and Trends
Tata Electronics, Himax, and PSMC Sign MoU to Boost India's Display Semiconductor Innovation
The collaboration is set to not only bolster India's electronics ecosystem but also strengthen global supply chain resilience, positioning India as a critical player in next-generation semiconductor technologies.
