You can be on Entrepreneur’s cover!

#StartupSuccess: 4 Ways Employee Advocacy Benefits Brand Success Stay tuned to get every day updates in 60 seconds

By Aastha Singal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Improved Corporate Communications

Communication is a critical aspect of businesses from ages and the trend continues. That's what an effective employee advocacy program delivers to amplify both internally and externally.

Expanding Credibility

Brand Advocacy is about people and their personal networks. Most research around word of mouth proves beyond doubt that people are perceived as more credible and trustworthy sources compared to brands.

Incremental Efficiency in Recruitment

Good people look for career opportunities, learning, growth, network, and most importantly, what people working in that company are saying about the place. No. Not what your company is saying. But what people are saying.

Socialising Sales & Marketing

Customer think rationally. But they decide emotionally. Social media presents a personal platform for sales professionals to influence purchasing decisions of their prospects. It's easier to connect and lead towards sales conversations than by just hustling up a hard sell.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.

Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

News and Trends

IT Firm Happiest Minds Technologies Acquires Macmillan Learning India

The deal will likely be finished by April 30 and will cost INR 4.5 crore.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Leadership

How CEO Favoritism Contributes to Workplace Toxicity — and How to Create a Fair and Inclusive Work Environment

CEO favoritism undermines company culture, but these effective strategies for fostering fairness and engagement can help avoid favoritism pitfalls.

Science & Technology

AI Will Radically Transform the Workplace — Here's How HR Teams Can Prepare for It

HR intrapreneurs are emerging as key drivers of AI reskilling, thoughtful organizational restructuring and ethical integration, shaping an inclusive future where technology enhances both efficiency and employee development.