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By Aastha Singal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Commercial Viability

The most prime reason is that authors turn an idea into creation just like an entrepreneur. Authors get the chance to pitch their book idea with commercial viability to literary agents and publishers and editors.

Unique Selling Point

The number of books published today is staggeringly high. So, there are more options for people. In this scenario, an author must know what are the Unique Selling Points of her book.

Networking

As an entrepreneur has to also constantly build a network of like-minded and mutually beneficial individuals; an author too must forge connection so that they can make collaborations with fellow artists, bloggers and others.

Customer Feedback

Just like products and services of businesses focus on customer feedback; the authors have to ensure that they seek online feedback about readers' reading experience and ratings for the book. Because major book sales are now happening online.

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Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

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