Get All Access for $5/mo

#DigitalMarketing: 4 Reasons Why Digital Marketing is a More Flexible Stay tuned to get every day updates in 60 seconds

By Bhavya Kaushal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India
  • Our contributor says that digital marketing allows brands to manage with surgical precision how much they spend on marketing campaigns, and the segment of consumers their campaign reaches.
  • Digital marketing allows brands to pull people quickly. It allows consumers looking for a product or service to quickly find the best seller.
  • Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos.
  • Today even small brands can become immensely successful if they create a narrative that resonates with consumers. Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.

Bhavya Kaushal

Former Features Writer

I am a work-in-progress writer and human being. An English graduate from Delhi University, writing is my passion and currently, I was Entrepreneur India's start-up reporter. I love covering start-ups and weaving their stories into unforgettable tales with the power of ink! 
Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

News and Trends

"45% of All Ongoing Hydropower Projects in India are Ours": Patel Engineering

Patel Engineering reported a turnover of INR 4,400 crore in the last fiscal year, with a projected 10 per cent growth for the current year.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Employee Experience & Recruiting

There's a Growing Demand For This New Type of Professional — Here's Why Your Startup Needs Them, Too.

As startups evolve, a new breed of talent — the "boulder climber" — is emerging: adaptable professionals who balance strategic vision with hands-on execution. Learn why these versatile hires are redefining success in lean, agile teams.