4 Points You Must Keep in Mind While Designing Your Marketing Strategy

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By Aastha Singal Originally published Mar 21, 2019

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Marketing strategy of any brand determines its prospective business growth. Here are 4 points you must keep in mind while designing yours:

Target Audience

The first thing is to decide who do you exactly want to reach out to. The target can be as broad or as narrow, but it should define your preferred clientele fairly well.

Audience's Need

What is it that your audience cares about? Focus your strategy around things that will best appeal to those within your key demographic.

Audience's Emotion

Strike the cord. Treat your brand story as an actual story to draw in the audience like an author would draw his readers.

Learn from Experience

A good marketers learns more from his failures that his successes. Find out what really worked for you and what didn't to draw in even more of your target audience.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.

Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

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