📺 Stream EntrepreneurTV for Free 📺

Wednesday Wisdom: 4 Ways Google Search Can Help You Achieve Your Marketing Goals Stay tuned to get every day updates in 60 seconds

By Aastha Singal •

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

4 ways Google search can help you achieve your marketing goals:

Google Ads

Google Ad extensions are a great way to add key descriptive text without taking up space in your actual ad and improve your quality score for even better results. It's a win win right?

Google Maps

Is your business discoverable on Google Maps? For small businesses, adding detailed information and the use of strategic keywords can be helpful for better location optimization.

Google Ranks

SEO is vital for moving up in Google rankings. To climb up the ladder, incorporate top keywords in page titles, meta tags and focus on consistently delivering relevant content.

Backlinking

If SEO is the only strategy you have, it is the right time to change that. Start adding backlinks to your content. Quality backlinks can further increase your brand authority.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.
Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

Most Popular

See all
Fundraising

My Startup Couldn't Raise VC Funding, So We Became Profitable. Here's How We Did It — And How You Can Too.

Four months ago, my startup reached profitability for the first time. It came after more than a year of active work and planning, and here's what it took.

By Martins Lasmanis
Starting a Business

Clinton Sparks Podcast: From Hit Records to Humanitarian Powerhouse, Akon Shares His Entrepreneurial Journey

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

By Clinton Sparks
By Sherin Shibu
Starting a Business

Clinton Sparks Podcast: CEO of Complex Shares How Media, Culture Have Shifted in Recent Years

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

By Clinton Sparks
Business News

Jack Dorsey Explains Bluesky Exit: 'Literally Repeating All the Mistakes We Made' at Twitter

Dorsey left the Bluesky board and deleted his account earlier this week.

By Sherin Shibu
By Emily Rella